eMag targets EUR 6.8mln from home & deco range

Online retailer eMag has launched a new range of Home&Deco products, which already has listed over 10,000 products from 34 vendors.

The retailer estimates that in the first year since the launch, the Home & Deco category will generate sales of RON 30 million (EUR 6.8 million). 

“The Home & Deco category is part of the eMag plan to expand horizontally. Diversification is a constant feature in everything we are planning, and this fourth category launched at the start of the year after the Auto, Sports & Leisure and Food (Supermarket at home) brings us closer to our goal of becoming the online store where customers can find almost any product,” according to Violeta Luca, VP and executive director eMag.

There are 1,500 products in the eMag stock with a 24 hours delivery term, while the orders that exceed RON 90 are delivered free of charge.For the other items, the medium limit for free delivery is RON 250 and products are delivered within 48 hours since the order is placed.

“We have chosen to launch this category now for various reasons: people are coming back from their holidays with new ideas, plans and budgets for their home, the constructions that started in spring are completed and they start to furnish their homes,” explained Luca.

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eMag has budgeted investments worth EUR 1 million into the development and consolidation of the team. The eMag team is made up of 900 employees and by the end of the year, it will have exceded 1,000, due to the diversification of the product portfolio and regional expansion.
Otilia Haraga