Mircea Tomescu becomes eMAG’s Chief Marketing Officer for Romania, Hungary and Bulgaria

In its mission to simplify the lives of more than 35 million people in the three countries in which it operates, eMAG strengthens its regional management team and appoints Mircea Tomescu to the position of Chief Marketing Officer for Romania, Hungary, and Bulgaria.

From this role, Mircea Tomescu, a professional with over 25 years of experience in strategic communication and management, will coordinate brand and marketing strategy and execution together with the integrated marketing teams in the three countries. Its role is to create synergies capable of bringing to the markets of Bulgaria and Hungary the programs that eMAG has successfully developed in Romania, in the new stage of its evolution.

Having joined the eMAG team four months ago, Tomescu has already left his mark on some strategic initiatives that eMAG carries out, such as the most recent edition of Black Friday in Romania, held in November of last year, when over 600,000 customers ordered 2.8 million products, 26% more than the previous edition. At the same time, he closely coordinated the launch of communication campaigns dedicated to categories and products of current use to respond to the new consumption habits of Romanians: Toys Shop, Sneakers & Shoes Shop, or Nutrition & Vitamin Shop.

“In recent years we have created solutions to help people organize their lives as simply and accessible as possible, which made e-commerce an option for everyone: the fact that we can pick up an order from wherever we want, and at whatever hour, that we no longer pay for transport because there is Genius or that money is no longer a problem because we already have it in our eMAG My Wallet account are natural today. We are now at the point where we aim to scale all the solutions we have developed in recent years so that they can be enjoyed by as many people as possible in the entire regional ecosystem, and we are glad that Mircea has accepted this challenge alongside us. We have already been through successful projects together, such as the biggest Black Friday ever, and I continue to trust that his arrival will help us achieve our future goals. Mircea brings to our team a set of skills and a unique type of expertise, which will help us build projects that people need and connect teams capable of excelling in the years to come,” said Irina Pencea, General Manager of eMAG Romania & Senior VP Hungary and Bulgaria.  

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“I am happy to be part of the team of a strong Romanian brand, which I have admired for several years for the agility and innovation capacity it has brought to the retail space in the Central and Eastern European region, contributing decisively to the reshaping of modern retail. I found an organization that moves at a speed I haven’t seen anywhere else, and a team that is genuinely concerned, day in and day out, about one thing: identifying solutions to solve people’s problems. Common values ​​and principles unite us, so I am convinced that we will build memorable things together,” said Mircea Tomescu.

Before joining eMAG, Tomescu made a transformative contribution to the evolution of leading local and international brands in various industries, from traditional retail, oil, or FMCG, to technology and banking. In recent years, Tomescu was brand and communication director at Carrefour Romania, where he rewrote the brand’s story alongside a team he built. Previously, he held the position of brand and communication director at BRD Société Générale, where he imprinted a new brand vision. Tomescu is part of the first generation of communication entrepreneurs in Romania, and for several years he led the Graffiti PR agency (currently GRF+) from the position of managing director.