Enel X and PayDo together for digital money transfer in Italy and Europe

Aurel Constantin 03/02/2022 | 12:19

A digital solution to easily transfer funds to any account or card with an IBAN using only the recipient’s mobile phone number without having to enter the recipient’s IBAN. We are talking about RicaricaQui, the digital system for sending money that was created thanks to the synergy between CityPoste Payment, a fully-owned subsidiary of Enel X, and PayDo, an emerging Italian start-up in the world of fintech and digital payments.

 

The collaboration between two of the most important Italian fintechs, which is strategic for the digital payments sector, aims to raise awareness regarding the potential of online financial services and products enabling a user experience that is comfortable and accessible to all. This is an example of a partnership between two companies that have the ambition to accelerate the digitilization of the banking sector not only in Italy, but at European level.

“With the RicaricaQui service we offer people an innovative solution to send cash to a bank account, or simply top up a prepaid card with IBAN, thus bringing our customers closer to digital payments,” said Matteo Concas, Head of Global Digital Banking Solutions at Enel X. “With the support of PayDo we are offering a service that makes people’s lives easier and responds to the stimuli of the ever-evolving fintech market. Our goal is to position ourselves as one of the most important players in the digital payments sector by providing our customers with a range of opportunities that meet their needs, and with today’s transaction we have added another piece to this growth path.”

“The partnership with a major technology player such as Enel X really underlines our platform concept: perfectly customisable and integrable according to needs,” said Donato Vadruccio, Founder and CEO of PayDo. “The evolution of payment services is opening the door to concrete partnerships between payment institutions and fintech companies that contribute to the development of innovative solutions to simplify everyday transactions. It is also evidence of a virtuous approach based on the ability to collaborate and provide innovative, high added-value services, with rapid integration times, thus responding – as in the case of Enel X – to the project of creating a new added-value service for customers and giving them the opportunity to use it as quickly as possible.”

The RicaricaQui service, thanks to the platform made available by PayDo, allows anyone to go to the network of Enel X Pay* points of sale in the area to make money transfers to any beneficiary in Italy and Europe quickly and securely without having to download any additional app. To accept the RicaricaQui payment, the recipient will have to give the OK to the text message they receive on their smartphone and follow the short procedure.

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