The partnership between Aqurate and NETOPIA Payments streamlines online sales

The partnership between Aqurate, an AI-based SaaS platform, and NETOPIA Payments is streamlining online sales, and Neakaisa.ro, an online store specialized in selling sanitary objects, furniture, and garden accessories, has seen a 9% increase in revenue following the integration of AI solutions.

Currently, through the collaboration between the two companies, NETOPIA Payments merchants benefit from a 10% discount for the first six months of using the Aqurate Personalize solution, as well as a 30-day free trial period for the Aqurate platform.

Neakaisa.ro is among the first online stores in the country to test the partnership between Aqurate and NETOPIA Payments, with promising results already obtained.

“We are opening, alongside NETOPIA, a partnership aimed at significantly streamlining online businesses in Romania. The fact that businesses like Neakaisa.ro opt for our services motivates and inspires us to evolve. Since they are among the first to test our new partnership, it gives us extra confidence. We help online stores provide personalized experiences to customers, which not only stimulates growth but also differentiates them in the competitive landscape of e-commerce. Additionally, together with NETOPIA Payments, we provide an efficient and easy solution for online stores and their customers,” says Vlad Marincaș, CEO and co-founder of Aqurate.

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Aqurate helps collect data that online store users interact with and input it into the product recommendation engine. The AI solution is based on analyzing and interpreting large volumes of data regarding customer behavior – purchased products, clicks, added items to the cart, etc. It compares similar actions of different users and estimates, through artificial intelligence, what might be of interest to each user.

“We analyzed hundreds of thousands of traffic sessions, and the growth was confirmed even during the test session, where we evenly distributed traffic between a version of the website integrating Aqurate Personalize and another operating on the previous format. In the context of seeing the evolution of our customers and the accelerated growth of competition in e-commerce, Aqurate, along with NETOPIA Payments, helps us achieve our goal – to increase net revenues by providing a personalized experience throughout the purchasing process,” states Laura Sardescu, Marketing Manager and co-founder of Neakaisa.ro.

Aqurate Personalize increases eCommerce revenues by up to 23% through AI-generated product recommendations personalized for each website visitor. The service enhances both eCommerce conversion rates and the average order value.

“Neakaisa.ro has managed to grow and develop through digitalization and the use of innovative technological solutions, such as Aqurate and NETOPIA Payments. We are proud to be their partners in this process from the beginning, providing them with the necessary tools to strengthen their business and expand their online presence. Together, we have succeeded in transforming their vision into a digital reality,” adds Horia Grozea, Sales and Business Development Director at NETOPIA Payments.