eMAG posts EUR 102mln turnover for 2010, aims for EUR 150mln in 2011

Online IT&C store eMAG posted a turnover of EUR 102 million in 2010, which represents a 60 percent growth compared to the previous year. The company aims to reach a turnover of EUR 150 million in 2011.

“In 2011, we will concentrate on adding new ranges of products and on developing organically all the categories in the portfolio (…) Online retail will reach 20 percent of the total retail market in Romania on the segments where we activate and we will contribute actively in reaching this target,” said Iulian Stanciu, general manager of eMag.

The market of electro-IT online commerce grew last year by approximately 60 percent up to EUR 145 million, a market on which eMag says it has a 70 percent share.

“Over 20 percent of internet active users in Romania visit the eMag website monthly, and our traffic reached 1.7 million unique visitors in Q4 2010,” said Radu Apostolescu, eMag marketing manager.

eMAG was launched in 2001. Together with Asesoft Distribution and Flanco, is part of the group of companies controlled by businessman Iulian Stanciu.The company has seven showrooms, in Bucharest, Iasi, Ploiesti, Cluj, Timisoara, Constanta and Craiova.

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“We have in plans ample projects that will soon add new services and categories of products, as part if a new model of business, for the first time in Romania,’ said Apostolescu.

Otilia Haraga