Professional dental care brand Mediblanc is now available on the Romanian market

Mediblanc, the professional dental care brand designed for home use, has entered the Romanian market. This launch represents a significant milestone in the brand’s expansion across Eastern Europe, catering to the increasing demand from regional consumers for high-quality oral hygiene products.

Mediblanc offers a diverse selection of professional dental care products for the entire family, tailored to meet various needs and preferences. From toothpastes with innovative formulas, alcohol-free mouthwashes, high-quality brushes and interdental cleaning tools, each product is designed to provide the best results. Whether adults or children, everyone can find the right solution to maintain excellent oral health in the long term.

The oral care market in Romania is a leader in both volume and value, accounting for 34% of the total oral care market in Eastern Europe. The local market is projected to experience an annual growth rate of 4.6% until 2026. Factors contributing to this growth include the increasing prevalence of dental diseases such as cavities and periodontal disease, rising consumer awareness regarding oral hygiene, and a growing number of dentists in the country.

“We are thrilled to introduce Mediblanc products to the Romanian market. As consumers increasingly recognize the link between oral care and overall health, the demand for high-quality oral care products continues to rise. Our mission is to provide Romanian consumers with the opportunity to experience superior oral care at home through our professional dental solutions”, says Martin Vrána, CEO of Givet, a leading manufacturer of cosmetics and personal care products.

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Adults can elevate their oral care routine with Mediblanc’s best-selling toothpastes, known for their unique formulas that are peroxide and fluoride-free, yet enriched with hydroxyapatite. This natural mineral, which constitutes 97% of tooth enamel and up to 70% of dentin, accelerates the natural remineralization of teeth, healing both micro and deeper cracks. For thorough cleaning, specialists recommend brushing not just for two minutes but until your teeth feel smooth when you run your tongue over them. Mediblanc’s high-quality brushes available in soft, super soft, and ultra-soft varieties, ensure gentle and efficient cleaning.

Cleaning the surfaces of your teeth isn’t enough. Debris and food particles tend to accumulate primarily in the spaces between your teeth. To ensure thorough and precise cleaning of these interdental spaces, Mediblanc offers a comprehensive range of interdental brushes in five sizes and two styles—straight or L-shaped—as well as toothpicks and dental floss. Completing the oral care routine, the brand provides three types of alcohol-free mouthwashes (extra strength, anti-plaque, and sensitive teeth), formulated to address specific needs without drying out the mucous membrane.

Mediblanc also caters to children aged 3-6 and over 6 years with a kids portfolio of high-quality products designed to make oral hygiene a pleasant and engaging activity. This includes colorful, easy-to-use toothbrushes, toothpastes with active ingredients and delightful aromas (orange, raspberry, mint fresh), and playful hourglasses to help children time their brushing.

The brand has gained significant popularity in Eastern European markets, thanks to its top-quality products at affordable prices, achieving over 10% annual growth in sales for both toothpaste and toothbrush categories.

For a healthy and beautiful smile, specialists recommend regular visits to a dental hygienist alongside your daily cleaning routine. They also suggest limiting excessive sugar consumption and waiting a while before eating after brushing your teeth.

Mediblanc products are available both in Notino offline stores and online at https://www.notino.ro/mediblanc/.