The Korean skincare brand KORIKA is now available in Romania in the Notino store network

KORIKA, one of the popular Korean skincare brands in Europe, enters Notino stores in Bucharest. This launch marks a major step in the brand’s ongoing expansion within the Romanian market and highlights the growing popularity of the Korean skincare trend in recent years.

Aspiring to become the leading K-beauty brand in Europe, KORIKA is committed to offering European women, including the Romanian beauty community, authentic Korean skin rituals, tailored to meet their unique needs and preferences.

Combining the most advanced Asian technology with effective active ingredients, KORIKA has developed a unique and efficient 5-step skincare routine, a simplified version of the traditional 10-step Korean skincare ritual. This routine which includes a cleanser, toner, serum, emulsion and cream is designed to be easily integrated by any woman into her daily life to achieve the desired glass skin look with minimal effort.

At Notino, skincare lovers can now discover an extensive selection of KORIKA’s cosmetic products, ranging from high-quality sheet masks, serums, skincare sets, as well as therapeutic massage tools. Each product is formulated with top-notch ingredients such as natural extracts, amino acids, and vitamins, catering to every skin type—oily, sensitive, dehydrated, combination, mature, or normal.

“We are very excited to launch KORIKA products in Notino offline stores and start a new chapter in our story in Romania. Our goal is to bring the best of traditional Korean cosmetic expertise, known for its precision, to the Romanian beauty community. The heart and soul of KORIKA’s skincare philosophy is a promise of authentic, synergistic, and highly effective skincare ingredients that deliver visible results, all rooted in the Korean beauty tradition,” says Martin Vrána, CEO of Givet, a leading manufacturer of cosmetics and personal care products.

Customers can explore the flagship collections and product lines from the KORIKA portfolio, including:

HIGH-TECH LIPOSOME – a new generation dermocosmetics line that uses the patented liposomal technology to “lock” active ingredients into a capsule 100 times smaller than the skin’s pores, significantly speeding up the transfer of active ingredients, making it more targeted and functional. The Hi-Tech Liposome Hydrating and Calming 5-step skincare routines are two highly popular KORIKA solutions.

Korean Heritage – offers a unique line of high-end serums including anti-aging, rejuvenation, hydration, and brightening options as well as other exceptional products that deliver both immediate and long-term results. These products are expertly crafted using natural ingredients sourced from Korea’s Jeju Island, renowned for its fertile volcanic soil that is rich in essential minerals.

Customers can also choose from four distinct lines of top-quality sheet masks. These lines include SuperFruits, Korean Heritage, Ferment Beauty, and SciBeauty. Each collection features a variety of masks, each tailored for specific results such as hydration, skin firming, and brightening, ensuring there is a perfect match for everyone’s skincare needs.

KORIKA products can be purchased both in Notino offline stores and online at https://www.notino.ro/korika/.

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