Kaufland opens 6th Bucharest hypermarket

Discount retailer Kaufland opened a new hypermarket in Bucharest earlier this week. This is the 6^th outlet opened in the capital and the 89^th in the country. The average investment in a Kaufland store is between EUR 6 million and EUR 9 million, the retailer has previously said. Kaufland hypermarkets  have average sales area of between 3,000 and 5,000 sqm.

The new outlet is located on the grounds of the former Electroaparataj factory on the Pierre de Coubertin street . It is the 7^th hypermarket Kaufland has opened since the beginning of the year.

The German discount hypermarket chain is the largest hypermarket operator in Romania and the leader of the local retail market based on turnover. Last year it reported a RON 6.43 billion (approximately EUR 1.44 billion) net turnover. It has been present in Romania since 2005.

On the hypermarket segment, Kaufland competes against Carrefour, Auchan and Cora but unlike them it has a discount policy. Also unlike most of these players, Kaufland has managed to invest in maintaining a steady expansion pace over the last three years, opening 13 stores each in 2010 and 2011. Another 10 units were added in 2012.

Kaufland is part of Schwartz Group who is also present in Romania with Lidl – another discount retail brand.

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Simona Bazavan