Online retailer eMAG announced it has taken over 90 percent of the share capital of Conversion Marketing, agency of online performance marketing which offers services of media planning, media buying, analysis, creation and marketing strategy.
Conversion Marketing was founded and led by Marius Pahomi (in picture) who will retain the remaining 10 percent of the stake and will continue to be administrator and general manager.
“This transaction did not involve cash. eMAG came up with the technology developed internally- the affiliation platform Profitshare, developed over the past 3 years, which generated last year 10 percent from the eMAG turnover and the network of 25,000 affiliates- while Marius Pahomi came up with his team, that has experience on the Romanian online advertising market,” eMAG representatives told BR.
Last year, eMAG outsourced its media buying and special digital projects to Conversion Marketing, which included the management of the Google Adwords account of eMAG. The company posted EUR 180 million turnover and was taken over by Naspers in 2012.
“The stake remains the same: the development of Marketplace and the introduction of as many new categories of products on this platform as possible, as well as the expansion in the region of eMAG. In Bulgaria, eMAG celebrates 6 months of presence on the market,” eMAG representatives tell BR.