Auchan ended 2013 with RON 4.6 billion turnover, twice as big as the figure recorded in 12, after the French retail chain integrated the 20 Real units it bought from Metro. Accumulated, Auchan and Real generated losses of EUR 15 million last year.
“90 percent of our turnover is realized through products from Romanian suppliers”, Patrick Espasa, general manager, stated in a press conference.
In 2012, Auchan registered a turnover of RON 1.97 billion with 11 stores.
Auchan finalized the rebranding process for the 20 Real stores after it inaugurated the hypermarket in AFI Cotroceni. The process was initiated last year and cost an approximated EUR 40 million.
“We remodeled over 140,000 sqm of retail surface, the size of 14 football fields, in six months. We integrated 5,000 employees and created 1,000 new jobs. Now we have thee priorities: create strong teams in each unit, have a varied offer with small prices but profitable business”, Espasa explained.
Another achievement is lowering the average sale price by 27 percent after the integration was complete, which Auchan hopes will lead to more customers. For 2015, the french retailer hopes to increase its customer base by 30 percent. Another deadline for 2015 is to research the possibility of entering the online retail segment.
“We will study this aspect in 2015. We want to take advantage of experiences on the market to run a test, eventually in 2016. It is a difficult activity which frequently registers losses”, Patrick Espasa commented.