McCann Worldgroup Romania made its first integrated campaign for eMAG, client that got into its portfolio in October 2020. The campaign is the Christmas one, developed around “A job for Santa” concept and the TVC “Christmas magic, in each dream fulfilled in time”.
By Romanita Oprea
Through “A job for Santa” campaign, eMag and MRM Romania offered to Santas left without a job a virtual space where the demand and magic offer can safely meet, through the already classical WFH. Through the online platform, parents can schedule a meeting with Santa.
The online platform hosts already Santas that were assaulted since the first days since launch by over 700 letters from children who want to see Santa again. The movie of the campaign can be watched here: https://youtu.be/5e4Ssbw7Qkc.
In Romania, McCann Worldgroup has on its roaster of clients companies like Coca-Cola, Vodafone, KFC, Nestle, L’Oréal, MasterCard Europe, Mega Image, Heineken Romania, Unilever. McCann WorldGroup Romania includfes McCann Bucharest, Momentum, UM, McCann PR and MRM//McCann Romania.