Jam Session and eMAG are launching the Căutărescu Family

Jam Session Agency, in collaboration with eMAG, announces the launch of one of the largest communication platforms dedicated to all “deal hunters” and convenient shopping enthusiasts who want to find everything in one place.

By Romanita Oprea

With an easily understandable infotainment approach, the platform offers a comprehensive experience that blends relevant business and product content with entertaining snippets that we can relate to.

The characters of the Căutărescu Family were built based on specific sitcom archetypes (any resemblance to Young Sheldon, Kramer, Al Bundy, or Haley Dunphy is purely coincidental). Each of the 6 family members is a type of seeker in life and on eMAG, as well as a type of humorist who perpetuates a certain humour style, whether it’s cynical, dry, or flamboyant so that customers can relate and enjoy a real connection with the brand.

Through the Căutărescu Family, eMAG will become a universal shopping destination and the starting point for anyone looking to buy something online. The Jam Session team aims to transform the eMAG platform into a universal shopping browser, the place where people go to directly when they need something.

“The new communication platform for eMAG, or as we like to call it, this sitcom of deals and searches starring the Căutărescu family, was born out of the desire to get closer to people and tell them in a simple, light-hearted, and humour-infused tone what eMAG brings into their lives. We have big plans for the Căutărescu Family. It’s a platform that will be visible not only in Romania but also in Hungary and Bulgaria, so it needs to remain vibrant, reinvented with each flight, always bringing something new and entertaining while maintaining relevant business tensions and an area of human conflict to establish an emotional connection,” says Andreea Ghenoiu, Creative Partner at Jam Session Agency.

eMAG, Jam Session Agency, Family Film, and the director Radu Muntean worked diligently to bring the Căutărescu Family to life and capture six archetypes: the Organized Seeker, the What’s New Seeker, the Super Smart Seeker, the Always Plugged-In Seeker, the Seeker of Something Else, and the Thoughtful Seeker. The six talented actors involved portrayed clichés found among eMAG shoppers, borrowing traits from characters in famous sitcoms. You can find more information about Anton, Ema, Flori, Relu, David, and Bebe here.

Jam Team: