Oxygen selected as PR partner for Xiaomi Romania

Integrated communication agency Oxygen has been selected as the Public Relations agency for Xiaomi Romania, a leading player in the technology sector, following a complex selection process. Oxygen will handle all PR activities moving forward for Xiaomi Romania, including media relations, corporate social responsibility (CSR) initiatives, and tech influencer marketing endeavors, for both smartphones and AIoT divisions.

Oxygen has extensive experience in Tech, providing consultancy, communications and reputational management services over the years for clients across various industries such as telecom, IT, fintech, and mobile device manufacturing.

Andreea Filip, New Business Director at Oxygen, said of the partnership: “The success of this partnership is largely due to our strong PR team, one of the most competitive in the market, as well as the agency’s ability to read beyond the brief and address business objectives with creative solutions and solid communication KPIs. Every project we engage in reaffirms our commitment to excellence, and we are honored by Xiaomi’s trust in our abilities”.

Jolanta Stryjczak, Head of PR & Communications, Xiaomi CEE&Nordic, said: “In our search for a PR agency in Romania, we sought a partner who could match our ambitious plans and deliver exceptional results. Oxygen’s proven track record and experience in tech PR, innovative mindset make them the ideal fit to help us navigate our exciting future in Romania. We’re eager to see the remarkable PR campaigns, media events they will create and helping us further establish our brand and reach new heights.”

Xiaomi Romania is part of the global Xiaomi Corporation, a leading player in the technology sector. Since its entry on the Romanian market, Xiaomi has established a strong presence with its high-quality, innovative, and accessible products. Xiaomi Romania is committed to offering a wide range of consumer electronics, smartphones, and smart home devices connected through an IoT platform. Its aim is to develop amazing and fair-priced products that allow everyone to enjoy a better life, through innovative technology.