BR COVER. Fulga Dinu (IMMOFINANZ): Focusing on a friendly working environment

Newsroom 06/03/2020 | 16:28

In the third and final part of Business Review’s March print issue main cover story, Anda Sebesi (BR’s editor-in-chief) talks to Fulga Dinu (Country Manager, IMMOFINANZ Romania), about the myhive concept, IMMOFINANZ’s new office brand and how creating a friendly working environment is one of the company’s major focuses.

By Anda Sebesi



As the place where an employee spends most part of their day, the office environment has become a very important element of everyday life and it has to respond to various important needs and desires people have. Hence, the wellbeing of employees and customers has become both a challenge and an opportunity for office and retail developers across the board.

Office buildings nowadays have to offer much more than simple work-spaces, and this is IMMOFINANZ’s major focus. “We have noticed that employers have started to recognise that a thoughtful, progressive environment can reflect brand value while improving workers’ experiences. It is not so much about working spaces anymore, but about living spaces, with employees’ wellbeing becoming a priority. This is why our myhive concept stands out, as it is entirely created with respect and care for the needs and desires of modern people,” explains Dinu.

In Romania, at the end of 2019, IMMOFINANZ started a refurbishment process of two office buildings located in its IRIDE business park, and the process involves a full modernisation and a relaunch under the myhive concept. The refurbishing targets include a redesign of the main lobby areas in order to allow plenty of natural light, as well as the implementation of an attractive and warm architectural design. The process also involves a reconfiguration of the main entrances, a redesign of the common areas and the upgrade of the mechanical, electrical and plumbing systems. “The myhive IRIDE | eighteen and myhive IRIDE | nineteen buildings will reopen this year, with an important share of their areas already having been leased,” says Dinu. Currently, IMMOFINANZ has three myhive office buildings: Iride Tower, S-Park, and Metroffice, all located in Bucharest. The company’s strategy and its focus on customer care have ensured a high occupancy rate of around 95% percent across its entire portfolio. In the office segment in 2019, IMMOFINANZ Romania signed lease contracts for almost 50,000 sqm. The company has already signed two big leases – Rohde & Schwartz Topex and Sodexo – totaling more than 11,000 sqm in one of the two new myhive buildings that will open this year. “Today, office buildings have to be sustainable, have a modern design and provide diverse services to fulfill their tenants’ needs while also contributing to their general comfort. This is also IMMOFINANZ’s major focus. With the myhive experience including hotel atmosphere and community building, we are constantly striving to keep up with our clients’ constantly changing needs and demands,” says the IMMOFINANZ Romania representative.



IMMOFINANZ is committed to the responsible use of natural resources, the use of climate-friendly technologies, a systematic energy-saving strategy, the refurbishment of building elements which are worth preserving and the construction of efficient new buildings. These central points reduce operating costs and emissions and also make an important contribution to environmental protection and tenant satisfaction.

Corporate goals include the steady reduction of energy consumption as well as an increase in the energy efficiency of the standing investment portfolio. Prior to the start of new activities or projects, the environmental impact is estimated and the results are integrated into the decision process. Plans also include the gradual expansion of sustainability certifications for development projects and standing investments. These certifications reduce environmental risks and contribute to an environmentally-friendly use of space and an increase in efficiency.



The satisfaction of IMMOFINANZ’s tenants is an essential factor for achieving and maintaining high occupancy levels and strong tenant loyalty. This, in turn, is a guarantee for efficient property management. Tenant loyalty through high customer satisfaction and the acquisition of new tenants therefore represent strategic goals.



IMMOFINANZ employees’ expertise and commitment are key requirements for the company’s long-term success. Numerous activities in the area of human resources create an environment in which talents can optimally develop and where cooperation is promoted at all levels. These activities are particularly directed towards underscoring IMMOFINANZ’s attractiveness as an employer and to retaining and further developing employees.

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