Primark to open its first store in Cluj-Napoca, in VIVO! Shopping Centre, as it continues expansion in Romania

Primark, the international fashion retailer, has announced plans to open its fourth store in Romania, in VIVO! Shopping Centre, Cluj-Napoca. The store will be Primark’s first location in the northwest region of the country and is expected to open in 2025.

The new store will occupy a total of 3,700 square metres of fantastic retail space across two floors, offering fashion, essentials and accessories across womenswear, menswear and kids wear, as well as beauty and homeware. The store will also sell products under the growing Primark Cares brand. Already, 55% of Primark’s clothing is made using recycled or more sustainably sourced materials, and the retailer has committed to making this 100% by 2030.

Recruitment has just begun for the new store and job opportunities can be found on the Primark Careers website, beginning with management positions. Further roles will go live later this summer, with opportunities including visual merchandisers and people and culture (HR) positions. A role in Primark is an opportunity to build a lifelong career in retail and the brand offers extensive in-house training programmes, as well as learning and development opportunities across all levels.

Maciej Podwojski, Head of CEE, Primark said: “It’s an exciting day as we announce our fourth store in Romania, which will open in Cluj-Napoca next year. We are proud of our continued growth in Romania as well as Central and Eastern Europe, where we will have 17 stores across six markets in CEE by the end of 2025. Cluj-Napoca is a vibrant city, and I am sure that our unique shopping experiences we offer to our customers will be appreciated by the residents of the city and the surrounding area.”
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The news follows Primark’s successful entry into the Romanian market in 2022, with the opening of its first location in ParkLake Shopping Centre, Bucharest which was shortly followed by a second location in the capital, in AFI Cotroceni. Its third store will open in Iulius Town, Timisoara later this year. Primark continues to strengthen its presence in Central and Eastern Europe, with additional stores opening in Budapest, Hungary; Prague, Czech Republic; and Bydgoszcz, Poland in 2024.

Fulga Dinu, Country Manager, CPI Romania, said: “I am very happy that a major retailer like Primark chose VIVO! Cluj-Napoca to expand its local presence. This is also a confirmation of our constant efforts for expanding and diversifying our portfolio of brands, in order to offer the customers an exciting and complex shopping experience. Cluj-Napoca is one of highest growing cities in Romania, with a constantly growing economy, as well as a renowned university center, hence I am sure Primark’s presence will further consolidate VIVO!’s position as the main shopping destination in the city and in the region.”