Fulga Dinu, IMMOFINANZ: Flexibility is key for future real estate projects

Mihai-Alexandru Cristea 24/12/2021 | 11:23

Fulga Dinu, Country Manager Operations at IMMOFINANZ, sat down with Business Review to talk about the launch of the myhive flexible offices in Romania and discuss the company’s future projects on the retail segment.

By Anda Sebesi


What does the concept of flexible offices look like and what can you tell us about the launch of the myhive flexible offices in Romania?

With our myhive office brand we have been anticipating the hybrid work trend, offering a flexible and tailor-made office solution and an overall upgraded office experience. We are currently exploring another level of customisation to provide tenants with more flexibility regarding contract terms, fluctuating office space needs, “all-inclusive” rental services or relocations within the myhive portfolio. This product has already been implemented successfully in Vienna and Warsaw, and we are currently working on its implementation across myhive buildings in Bucharest.

IMMOFINANZ constantly adapts to tenants’ increasingly sophisticated needs, therefore flexibility has become one of the main pillars of the myhive concept.


How are the myhive flexible offices unique from this perspective?

Beyond companies’ growing concern for health & safety and employee security, flexibility will continue to be highly sought after, whether it’s related to how rental contracts are negotiated or to how office spaces are used. It is essential to focus on clients’ needs and to meet them with professionalism. This is our mission, as landlords: to support our tenants in developing their business while taking care of all aspects of the space in which they operate, from providing greater flexibility and an extensive infrastructure to offering a wide range of services and maintaining the community spirit.


In your opinion, what are the main trends on the office and retail market in Romania right now?

In the office segment, companies will continue to look for modern spaces to provide employees with the best working environment. However, we believe that there will be a greater focus on quality and adjacent services, which is why we will continue to invest in developing the myhive concept for all the office buildings in our portfolio.

On the retail side, we have noticed the success of centres with a wide offer of affordable products. Our STOP SHOP parks have proven very efficient, with good returns and a flexible format that allows for a quick turnaround in the event of a crisis.


What can you tell us about the refurbishment process at VIVO! Baia Mare and about the company’s future projects?

Following the successful modernisation of VIVO! Cluj-Napoca in 2019, we are extremely pleased to have reopened the ground floor of VIVO! Baia Mare, which is newly refurbished and ready to offer its customers a contemporary vibe, premium service, and improved visit quality.

We also have two ongoing investments on the office segment, which aim to expand the range of benefits we offer our tenants. This year, IMMOFINANZ has continued the strategic expansion of its flexible international myhive office brand and acquired the Bucharest Financial Plaza office building (BCR). Current plans include its modernisation and conversion into a high-quality, green myhive building with a “Gold” sustainability certification as a minimum. After the refurbishment, the gross rental space is expected to total 27,700 sqm.

We have also signed a long-term rental contract with Provita Group, a leading medical services provider, which will occupy a building in one of the largest office hubs in Bucharest. This partnership will expand our current offering with a high-quality medical hub, increasing the location’s attractiveness over the long term. The new hospital’s opening is expected to take place in the first quarter of 2022, after the required adaptations are completed.

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