Wellbeing programs market in Romania expanded by 50 pct in three years

Georgiana Bendre 28/03/2017 | 16:06

The market for wellbeing programs market in Romania has expanded by over 50 percent in the last three years and the companies invest between EUR 5,000 and EUR 30,0000 in programs for employees, according to the data of Creative&Bright, a provider of wellbeing programs on the local market.

However, the high costs of wellbeing programs bring to concerns regarding the return on investment for the company. The attraction and retention of the talents, the satisfaction at the workplace and the reduction in  absenteeism and the commitment rate represent the main indicators that measure the wellbeing programs’ impact in organizations.

“A wellbeing culture is defined by a series of programs that improve the health and wellbeing of the employees reduce the occupational stress and prevent the burnout syndrome, “ said Dana Tudor Tanase, managing partner Creative and Bright.

“Of course, everything has to be implemented on the medium and long term, for really significant results. Sometimes, the impact over the company is visible after 3-5 years,” added Tudor.

According to the Creative and Bright data, the Romanian employees prefer the wellbeing programs to be implemented during working hours and over 80 percent of them say that the expectations are exceeded after attendance.

The employees aged between 21-30 years tend to choose activities regarding the development of hobbies, unlike the ones aged between 35-45, who are more attracted to parenting workshops and financial education.

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