Teodor Stoica, Genesis Property: People’s lifestyle and the future of work demand a shift from traditional HR practices to people and wellbeing-centric models

The way businesses operate in the current environment and people’s transformed post-pandemic lifestyle and way of working are driving massive changes in HR. Traditional practices are no longer applicable in today’s workplace and to Gen Z employees, shifting more and more towards innovative HR models that have people, wellbeing and communities at their core.

By Teodor Stoica, HR Manager at Genesis Property

In today’s dynamic business landscape, employers are looking for creative solutions to better navigate a wider set of challenges than ever. Companies not only need to keep up with the disruptive effects of the new way of working and of technological advancements, but they also need to adapt to demographic shifts in the workforce, marked by the influx of younger generations, as well as trends like the great attrition or quiet quitting.

HR’s role is central moving forward and this is precisely why HR models need to adapt to future contexts and trends in order to better meet the evolving needs of both the business and its employees. This means people-centric HR strategies that focus on wellbeing both in the workplace and beyond, on the employee experience and on communities that connect and give a sense of purpose to the team.

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For this, HR functions firstly need to embrace agile methodologies to increase flexibility and optimize resource allocation, thus increasing their ability to adapt to business needs and to workforce dynamics. A culture of rapid innovation and adaptability not only helps build resilience, but also places businesses in a good position to capitalize on opportunities in a more and more competitive landscape.

Companies also need to increase focus on the employee experience and wellbeing by creating a workplace that rises to current needs and expectations. This means no longer looking at the office as being just a desk and a chair, but rather a whole ecosystem of features and experiences. In other words, the solution is to create a workplace that attracts employees and new talents, builds loyalty and supports people to adhere to the company’s culture, feel part of a community and, at the same time, enjoy a lifestyle that integrates work, nature and hobbies.

The YUNITY Park business campus located in Bucharest’ business district is an example of workplace transformation that reflects the future of work, becoming a differentiator in HR practices. The unique concept integrates a mix of experiences, an urban forest and a diverse network of working areas and models in an innovative space, anticipating Gen Z’s way of living and working and employees’ future needs.

Looking beyond the space, empowering managers to create relevant team interactions and experiences, streamline working and decision-making processes and fostering a culture of accountability and ownership across all levels of the organization is also a change that emerges more and more in HR models of the future. This speaks about a bigger shift in HR, leading to personalized initiatives tailored to the overall team and to different business functions, helping organizations to enhance employee satisfaction and drive organizational performance.

Lastly, similar to technological advancements in business, HR transformation also requires data-driven methodologies and decision-making. Leveraging analytics and predictive insights throughout HR roles and practices contribute to increasing efficiency in recruitment, in strategic initiatives and in overall organizational success. So, by harnessing the power of data, organizations can unlock actionable insights and automate HR processes.

All these innovation shifts in HR models will redefine approaches to employee loyalty, satisfaction and performance. And, with a holistic approach to HR transformation and practices, businesses will ultimately be in stronger positions to drive organizational innovation and growth.