Unilever invests EUR 50 million in expanding its local factory

Newsroom 06/12/2011 | 16:46

FMCG producer Unilever has invested EUR 50 million in the past two years in expanding the production capacity of its detergents factory in Ploiesti by 30 percent, the company has announced today. The investment has also allowed the company to reduce electricity consumption said Marc Desefans, president of Unilever South Central Europe.

The FMCG producer has announced a global sustainability program which will also impact its local business. The program’s main objectives will be to halve the environmental footprint of its products by 2020 and source all its agricultural raw materials sustainably. Unilever representatives said that worldwide consumers are increasingly demanding environmental friendly and sustainable products and the trend is expected to grow in Romania also.

Unilever employs 600 people in Romania, 335 of which work in its factory in Ploiesti where it produces detergents and other FMCG products such as mustard, instant soups and seasonings. Unilever is present in Romania with brands like Dero, Omo, Coccolino, Cif, Domestos, Dove, Rexona, Axe, Clear, Signal, Delma, Rama, Becel, Delikat, Knorr, Hellmann’s and Lipton. Its turnover in Romania last year was around EUR 173 million with a loss of approximately EUR 1 million.

Headquartered in Bucharest, Unilever South Central Europe coordinates the company’s business in Romania, Bulgaria, Serbia, Montenegro, Albania, Macedonia and Republic of Moldova.

Simona Bazavan

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