HP opens first European brand store in Bucharest

Newsroom 09/11/2010 | 15:50

Hewlett Packard opened a brand store in Bucharest, also the first in Europe. The store is located in Plaza Romania shopping center and will be run by retailer Altex, which is the direct retail partner of HP in Romania.

The store was opened on November 5. It will cater to the needs of high-end customers and gadget- lovers will be able to peruse through a range of products which includes special edition laptops, but also products that so far have not been sold in Romania, in the consumer and business segments. Thus, the offer will also include printers with e- print capabilities, gaming desktops, the all-in-one Touch Smart and a full range of ultra slim and touch monitors.

The store spans on a surface of 100 square meters. The space was designed by the British company Briggs Hillier and the construction was done by British company HJ Martin.