easySales completes integration with the Altex marketplace

The SaaS platform for automated management and centralized eCommerce activities, easySales, now integrates with the Altex marketplace, opening up online businesses to 12 million new unique visitors.

“The strategic motivation behind integrating the Altex marketplace into our platform is to offer merchants a wide range of selling channels and help them expand their online businesses. The integration with Altex opens up new product categories for them and allows them to diversify their sales channels by accessing one of the largest online stores in Romania,” says Ciprian Cazacu, co-founder of easySales.

Every online store with sales over 500,000 euros and a minimum of 300 products in its portfolio is eligible to join the Altex marketplace, and the delivery capacity, for eligibility, is up to two working days.

“In our relationship with partners within the Altex marketplace, we take full responsibility for delivery, with a flat delivery fee for customers. We focus on product quality, and partner quality, and aim to ensure a wide variety of products in the complementary categories we develop, with the main objective of becoming an important marketplace in the region,” says Monica Ciolănel, Director of MarketPlace Altex Romania.

Read more about

Raionul de Pește Floreasca relaunches the Chef Table concept

read more

The product categories available on the Altex marketplace that can be accessed by online stores include toys, sports, beverages, home & deco, DIY & hardware, sanitary and children’s products. Altex is also the only marketplace in Romania that charges a flat fee per order, which is 8% of its value.

According to their own studies, 61% of automated sales through easySales are made through marketplaces, and 39% through merchants’ own websites.

The SaaS platform for automated management and centralized eCommerce activities is already present in Bulgaria and Hungary, and this year it will continue its expansion into other foreign markets.

By the end of 2022, customers in the easySales portfolio had listed over 10 million products on various marketplace platforms, generated over 3 million invoices and 3 million delivery documents automatically, and benefited from automatic translations for 900,000 product documentations. The total value of orders processed through easySales was over 400 million euros by the end of December.