NESCAFÉ® supports the expansion of Nestlé Honey Forest through a national campaign with prizes for coffee lovers

NESCAFÉ® rewards consumers this autumn through a unique campaign with prizes, where each unique entry means a chance to win, but also a sapling planted in the Nestlé Honey Forest. The national consumer campaign takes place from October 2 to November 12, and besides the attractive prizes through which NESCAFÉ® wants to reward its loyal consumers, the main objective is the expansion of Nestlé Honey Forest in Giurgiu County. The NESCAFÉ® campaign has prizes worth over 115,000 lei, and the grand prize is a red Fiat 500 Hybrid Dolcevita car.

“NESCAFÉ® has sustainability in its global brand DNA, and through this initiative, we want to generate an impact right here in Romania, where we have a strong base of loyal consumers. Nestlé Honey Forest project is the most suitable for contributing to Nestlé Romania’s local sustainability strategy, especially since NESCAFÉ® is one of the most beloved brands in our portfolio. Through this campaign, we aim to reward both consumers who choose to enjoy our coffee and the local community, by transforming each entry into a sapling planted in the Honey Forest. We also extend an invitation to our consumers and our business partners to join us in planting in November, to see together how the Honey Forest expands!” says Ramona Hărătău, Coffee Mixes Business Lead SEE, Nestlé.

In November 2022, Nestlé Romania launched the Honey Forest project by planting, in partnership with the Mai mult verde Association, 20,000 acacia saplings in Mârșa, Giurgiu County, under the umbrella of the “Nestlé for a Waste Free World” sustainability pillar. The acacia saplings were planted on a 4-hectare area, and the plantation will become an important source of pollen for bees.

This year, Nestlé Romania will resume planting to expand the Honey Forest, with the idea of providing valuable support to beekeepers in the area by creating a suitable area for their bee families.

Read more about

Nestlé comes to Top Employers with paid internships and more!

read more

Every Romanian can contribute directly to supporting this project by purchasing NESCAFÉ® products and entering the prize draw until November 12, 2023. For each unique participant in the draw Nestlé Romania and the NESCAFÉ® team will plant an acacia sapling in the Honey Forest.

By financially supporting the costs of saplings and the planting operation Nestlé Romania and NESCAFÉ® are directly involved in creating an ecosystem in Giurgiu County: a forest of acacia trees that will support beekeepers in the area and therefore honey production. This effort also represents NESCAFÉ®’s appreciation for Romanian consumers who love the brand and choose to enjoy this coffee every day.

Each Romanian can contribute to this sustainability initiative by purchasing any NESCAFÉ® soluble coffee products and entering the prize draw. Above all, the local community and all of us win through it – a new forest, a new green lung, and a new source of pollen for bees.