PURINA® celebrates the International Animal Day

PURINA®, one of the world’s largest manufacturers of cat and dog food, owned by Nestlé, will launch more than 20 new products in the coming months to meet the growing needs for improved health and well-being of pets in our country, the company announced with the occasion of the International Animal Day.

PURINA® celebrates International Animal Day, a day dedicated to the more than 340 million pets in the European Union: 127 million cats, 104 million dogs and around 115 million other pet species. According to statistics, there are approximately 4.3 million cats and over 4 million dogs in Romania, to which the PURINA® team gives all their passion, offering them healthier and happier lives.

The PURINA® portfolio is diverse and provides optimal nutrition for dogs and cats with brands such as PRO PLAN®, PRO PLAN® Veterinary Diets, Cat & Dog CHOW®, Gourmet®, Felix®, ONE®, Friskies® and Darling®. For over 125 years, PURINA® has used its expertise to offer products adapted to specific nutritional needs based on size, age, or other medical characteristics. The PRO PLAN® Veterinary Diets range (details) helps to manage medical conditions, harnessing the power of science and the latest research in the field of nutrition to offer innovative formulas, such as the product addressed to neurological conditions in dogs, unique in Romania.

PURINA® is a reliable partner of professional associations and veterinary medicine faculties in the country, by supporting their activities and participating in scientific events and congresses. The company stands alongside veterinary professionals and offers academic resources, presented interactively and through the Vet Center® platform (details) that draw on PURINA® expertise in nutrition and scientific innovation.

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PURINA® also contributes to the development and consolidation of the community of pet lovers in Romania. The PURINA® Better Together program provides support and resources to help pet owners provide adequate and healthy nutrition, promote physical activity, and encourage responsible pet adoption.

PURINA® meets the desire of families, especially children, to have a pet. Thus, the PURINA® Pet School educational project started in 2019, with which it obtained the Gold Award in Romania in the Community Index 2020. More than 30,000 primary school students and 60,000 family members have benefited from information and activities so far Pet School, aimed at promoting the responsible care of four-legged friends. PURINA® also supports communities by donating food and resources to animal shelters and promoting responsible adoptions.

The bond between pets and people is unique and knowing the benefits on an emotional level, Nestlé Romania implemented the Pets at Work project in 2022, which offers employees the opportunity to bring their puppies with them to the office. PURINA® encourages any company that wishes to adopt this program and can provide the rules of the initiative (details).

“The local pet food market has been growing steadily at around 20% per annum in value for several years. The evolution of the market is also because animal lovers attach more and more importance to a healthy and balanced diet for their four-legged friends. PURINA® collaborates with experts in the field to offer products that ensure a balanced level of nutrients through scientifically proven benefits. Cats and dogs are important members of our families, that’s why we continue to be actively involved in educational projects and thus, as many families in Romania as possible can enjoy healthy and happy pets. We will also focus on reducing single-use packaging with the ambition that by 2025 100% of our packaging will be recyclable or reusable”, says Diana Bejan, Business Executive Officer Purina Southeast Market, Nestlé.

PURINA® pays particular attention to balanced nutrition, the relationship between people and pets and, finally, the planet. PURINA® aims that by 2025, 20% of proteins from cereals and vegetables will be obtained from sources based on the method of regenerative agriculture and will reach 50% by 2030. These objectives are in the spirit of responsibility towards consumers and towards of the environment and aim to improve the quality of the soil and contribute to the reduction of the company’s total carbon emissions.

Learn more about PURINA® Romania.