Nestlé’s recipe for the most delicate market

Nestlé Romania, the largest food and beverage company in the world, announces the launch in early 2024 of a cutting-edge innovation based on the expertise of over 155 years of scientific research in infant and young child nutrition, a combination patented oligosaccharides structurally identical to those in breast milk (HMO) and probiotics.

Nestlé has developed SINERGITY™, a unique mix that combines 2 probiotics with 6 HMOs (oligosaccharides structurally identical to those in the breast milk) to support the harmonious development and healthy growth of the little ones.

“The first years of life are crucial for the child’s growth and development, and the eating habits acquired during this period will influence him for the rest of his life. The foundation created during this period supports strong health throughout adulthood”, says Mihaela Bușu, Business Executive Officer, Nestlé Nutrition Southeast Europe.

Studies show that breast milk is the ideal nutrition, and the oligosaccharides (called HMOs) found in abundance in breast milk play an important role in building this solid foundation. Specialists in infant nutrition recommend breastfeeding as the only source of food until the age of 6 months and the continuation of natural nutrition for as long as possible and after the start of diversification.

“For over 155 years, Nestlé has been intensively dedicated to scientific research, being a leader in investments made in research and development and a pioneer in the field of innovation and studying the composition of various nutrients, including the oligosaccharides present in breast milk, such as HMO. Nestlé also has extensive expertise in probiotics and studies their role in nutrition and health. There are many ongoing studies aimed at understanding the synergies between probiotics and oligosaccharides in breast milk to be able to develop advanced nutritional solutions for infants who cannot be breastfed”, explains Mihaela Bușu, Business Executive Officer, Nestlé Nutrition Southeast Europe.

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Distribution of new products with this patented SYNERGITY compound will begin in Europe, including Romania, in early 2024.

Our concern for a balanced future of children has helped us to create a diverse range of products that meet the nutritional needs of babies from the first months of life.

Our products are made from carefully selected ingredients, following high quality standards, much stricter compared to adult nutrition, ensuring adequate nutrition for every age stage.

The Nestlé portfolio for children’s nutrition consists of more than 65 products dedicated to a market segment that includes more than half a million young consumers.