Mihaela Hristea Appointed as PepsiCo Beverages Senior Marketing Manager

PepsiCo, one of the leaders in the food and beverage industry, announces a change in the Marketing Beverages team in Romania by appointing Mihaela Hristea as Senior Marketing Manager Beverages. Mihaela, succeeding Delia Corniciuc, who will be taking on other professional responsibilities at international level within the company.

With an extensive career spanning over 15 years in Business Management, Mihaela brings a wealth of international expertise acquired from her roles at multinational companies such as Tuborg, Orbico, Molson Coors, and P&G. In her new role, Mihaela will be responsible for overseeing the marketing strategy for the beverage division. Her primary focus will be on accelerating the performance of existing beverage categories and enhancing awareness of PepsiCo’s beverage brands.

“I am excited to join the team of motivated professionals at PepsiCo, in one of the most dynamic segments of the FMCG market. In this role, I will dedicate myself to strengthening the image of our brands through the implementation of innovative strategies and establishing authentic connections with consumers. With the support of a talented marketing team, I am confident that we will achieve and surpass the set objectives, thereby contributing to the ongoing success of the company,“ stated Mihaela Hristea, Senior Marketing Manager for Beverages.

In a parallel development, Delia Corniciuc will assume the role of Senior Marketing Manager for Beverages in Poland. With over three and a half years of experience at PepsiCo, where she previously held the position of Senior Marketing Manager for Beverages in Romania, Delia will continue to make a significant contribution to the development of the business and the success of the Central European region.

“I am delighted to continue contributing to PepsiCo’s success in a significant market like Poland. In my new role, I will continue to promote PepsiCo’s brands and work towards their success in a competitive environment. We remain committed to creating memorable experiences for our customers,” said Delia Corniciuc.

Within PepsiCo, Romania serves as a source of talent, and Delia’s recent appointment reaffirms this fact. Over the past decade, PepsiCo Romania has consistently earned recognition as a Top Employer, affirming the success of our endeavours to nurture the skills and careers of our colleagues.