Romanian Hortifruct to increase fruit and vegetable production by 5.5 pct in 2013

After selling 36,000 tons of fruit and vegetable in 2012, Romanian producers’ organization Hortifruct plans to increase production to 38,000 tons this year. Most of this will be represented by tomatoes and cucumbers.

“Both larger crops as well as demand for local produce lead us to believe Romanian fruit and vegetable will have a strong comeback,” said Valeria Trica, Hortifruct’s manager.

In 2012 Hortifruct reported a total turnover of over EUR 37 million out of which 44 percent was represented by tomatoes and cucumber sales.

Hortifruct’s seven members own 170 hectares of greenhouses, 2,000 hectares of vineyards and 500 hectares of orchards and field crops.

About 35 percent of the organization’s 2013 production will be exported to countries like Austria, Bulgaria, the Czech Republic, Germany, Hungary, Poland and Slovakia. New European export markets are targeted in the future.

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The organization’s members are Leoser SA, Berser SA, Leader International SA, Frank ’93 Prod SRL, Ostrovit SA, Lio Agro Com SRL and Ilser Oltenia SRL.

The organization was set up in 2007. It promotes locally grown fruit and vegetable and offers its members advisory services for production and marketing.

Simona Bazavan