TEILOR opens its first store in Plovdiv, Bulgaria

TEILOR, the luxury jewellery retail chain present in the Central and Eastern Europe region, has opened its fourth store in Bulgaria, in a new city – Plovdiv, after the other three in Sofia. The new opening marks a next step in the brand’s international expansion.

Currently, the TEILOR network in Bulgaria, the first foreign market for the company, comprises four stores, three of which are in Sofia and one in Plovdiv. With the new store in Bulgaria, the first opened by the company in 2023, TEILOR reaches 65 physical stores in Romania, Poland, Bulgaria, Hungary and the Czech Republic.

“In 2023, we want to strengthen our presence in the international markets where we operate. The opening of the new store in Plovdiv marks a new step for our expansion in Bulgaria, the first border TEILOR has crossed outside Romania. It also brings a novelty, as this is also the first store we are opening outside Sofia, where we are already present in three major shopping centers.”, said Willy Dicu, CEO of TEILOR.

The new store in Bulgaria is located in Plovdiv Plaza Mall, on the ground floor of the shopping center. Its aspect is based on the Orange concept, a design that reflects the brand’s vision and is adapted to international trends. With a modern and minimalist look, the store has a surface of 33 sqm and brings together all the brand’s collections. Among the jewellery that impresses through design and carat are a pair of diamond earrings worth over €15,000 and a pair of earrings with a special design with white, yellow and black diamonds worth over €10,000.

“The opening of the store in Plovdiv is part of our international expansion strategy and we are marking the 15th TEILOR store outside Romania. The expansion process will remain our focus for international countries, where we plan to extend to the most important cities. All this, combined with a strengthening of brand awareness and an omnichannel shopping experience dedicated to our customers.”, says Willy Dicu, CEO of TEILOR.

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TEILOR will continue its expansion strategy and by 2024 will focus on strengthening its presence in existing markets. From 2025, the company will explore expansion in Germany, Austria, Slovakia and other markets, aiming to open new stores in premium locations.

In addition to physical stores, TEILOR currently operates five online platforms – teilor.com, teilor.ro, teilor.hu, teilor.bg and teilor.pl.