TEILOR opens its seventh store in Poland, in Katowice

TEILOR, the luxury jewellery retail chain with a presence in the Central and Eastern European region, has opened its seventh store in Poland, in a new city, Katowice. The brand is also present in three other cities: Warsaw, Poznań and Wrocław, with the new opening marking another step in strengthening TEILOR’s presence in Poland.

Poland was the second country where TEILOR opened a store in 2019, the year it started its expansion in Europe. Today, this is the international market with the largest network of stores. The shop in Katowice, Silesia region, is the second opened by TEILOR in 2023. This brings the brand to a total of 66 stores in Romania, Bulgaria, Poland, Hungary and the Czech Republic.

“TEILOR is a brand with a 25-year story, that is gradually building an international presence. The new store in Katowice reinforces the plan to strengthen the brand in the Polish market, where we currently have the largest network. We have discovered different consumer habits since 2019, but this has become an opportunity to understand and adapt to local preferences. Poland will continue to be the country where we focus our efforts; we want to increase the brand’s visibility by opening stores in different cities, as well as implementing a communication strategy that suits this region.”, said Anda Jurcă, Commercial & Product Director @TEILOR.

The new store in Poland is located in Silesia City Center, on the ground floor of the shopping center. Covering an area of 56 sqm, it has a modern architecture with brass elements and warm colours that create a welcoming space. The store brings together all the brand’s collections, the portfolio being adapted to the local market: yellow gold jewellery alongside white or rose gold, with designs inspired by international trends.

Among the jewellery that makes a statement there is a 5ct diamond necklace worth over €22,000 and a Tennis bracelet with over 10ct diamonds worth €30,000. The brand’s collections also feature a variety of coloured precious or semi-precious gemstones integrated into jewellery, a significant differentiator in this market.

TEILOR will continue its expansion strategy and, by 2024, will focus on strengthening its presence on existing markets. In addition to physical stores, TEILOR currently operates five online platforms – teilor.com, teilor.ro, teilor.hu, teilor.bg and teilor.pl.