Nestle’s bestselling Joe wafers will no longer be made in Romania

Newsroom 21/01/2019 | 15:41

Joe, the most popular brand of wafers in Romania, will not be produced anymore in our country after Nestle decided to close the factory in Timisoara. According to Euromonitor, cited by Ziarul Financiar, Joe is the bestselling brand of wafers in Romania.

The brand has a 25-years old history and it was taken over by Nestle in 2000 from its creator Florentin Banu. The production will now be moved from Timisoara to a factory in a country near Romania.

The top sellers of wafers are Nestle, Alka and Naty. The wafers segment is one of the most important in the sweets market and is estimated by Euromonitor at a value of RON 278 million. Over the past five years, Euromonitor shows that the market has advanced 25 percent. In volume, research firm data shows that a Romanian consumes an average of under one kilogram of wafers annually.

BR Magazine | Latest Issue

Download PDF or read online: November 2022 Issue | Business Review Magazine

The November 2022 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Samsung Remains Top Consumer Tech Provider on Romanian Market.” Read
Newsroom | 29/11/2022 | 10:17

    You will receive a download link for the latest issue of Business Review Magazine in PDF format, based on the completion of the form below.

    I agree with the Privacy policy of business-review.eu
    I agree with the storage and handling of my data by business-review.eu
    Advertisement Advertisement
    Close ×

    We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

    Accept & continue