Important SEO KPIs To Measure Business Website Success

Mihai-Alexandru Cristea 20/12/2021 | 10:15

It is very difficult to imagine any successful business without effective management. But managing what you can’t measure is very difficult, if not impossible. Therefore, the first thing that needs to be done on this path is to learn how to measure the results of work with No matter what direction we are talking about.


KPI in SEO is an abbreviation of the English words “key performance indicators”. It’s translated as “key performance indicators.” These metrics are used to track seo performance as well as track progress towards various goals.

The use of KPIs is convenient for both an SEO (Internet marketing) specialist and a promotion customer. Since the use of clear metrics removes many disagreements and eliminates misunderstandings. And also, it allows you to clearly understand what has already been achieved while working on the project. And what work remains to be done.

Tools like RankCaddy can also be used to track and measure your website’s visibility in organic search.

Website traffic

This metric is one of the most frequently used. Because if the work on the site is carried out efficiently, then its traffic will grow. You can count the total traffic. Or you can additionally divide the traffic by channels:

But you need to understand that traffic is not always a key metric. Since in the case of commercial sites for business, the quality of traffic is also important. And not just its quantity. Therefore, the list of KPIs should be more comprehensive in such questions, as relevant white-hat backlinks.

Visibility in organic search

A valuable metric that allows you to get a more complete picture of the dynamics of project growth and the effectiveness of the work carried out on it. This indicator demonstrates not only clicks to the site from search, but also its overall visibility for various keywords.

And if a page usually begins to receive stable transitions only after hitting the Top 10 search results, then an increase in visibility can be noticed much earlier. And a comparison with previous periods allows us to understand that certain works on the site are giving results. And everything is moving in the right direction.

5 essential SEO KPIs to track when promoting a website for business

Cost of visitor, lead or sale

How to search seo kpis to track and organize monitoring? Understanding how much it costs you to attract a visitor or get a lead for each of the channels allows you to understand whether it is profitable to invest in it.

For example, in SEO, the cost of a lead at the start of work can be quite high. But over time, when the effort to work on a website begins to capitalize, it will constantly decrease. As a result, small calculations give an understanding that for businesses in most niches. This is the most profitable channel for attracting customers.

There are special metrics for business progress. Visitor Acquisition Cost (CPC) is calculated using a simple formula from

CPC = Channel Budget / Channel Traffic Volume

The cost per lead / sale can be calculated in the same way, simply by replacing the necessary indicators.

Do you want to grow your online business and receive more orders? Let’s work on this together!


For any commercial project, an important task is not only to bring a visitor to the site, but to motivate him to take a certain action (conversion). This can be buying a product, submitting an application, filling out a form, downloading a file, taking a survey, registering for an event, watching a video, etc.

The conversion rate is calculated using the following formula (CR):

6 essential seo kpis are shown in organic reports to track when promoting a website for business. Thus, you can determine the value of work on a specific Internet marketing channel by counting the number of conversions, their cost, and compare with other areas of work.

Brand traffic

This category includes visits to the site for any keywords that include the brand name in one form or another. Sometimes, this can be a fairly significant proportion of the attendance:

Branded traffic has many benefits, for example:

  • for brand queries, your company’s website will always be in the first places of search results, regardless of the change in algorithms;
  • visitors who click on such a request have good behavioral factors;
  • Conversion rates for branded queries are usually significantly higher than for regular queries.

Competent SEO work, in combination with other marketing activities, will certainly start to positively influence brand awareness over time.

ROI of the campaign as a whole

The Return of Investments provides an opportunity to assess whether it is profitable for a business to invest in a given marketing channel.

You can read more about this in our blog article, and it is calculated using the following formula: ROI for SEO is usually low at the start, and this figure improves with each month of work in kpis for seo.

How to choose the right KPIs when promoting a website

It’s not enough just to start working on KPIs. It is also necessary to form the right set of metrics to track so that they can be really influenced, they are realistic and their change has value for the business. Indeed, when promoting one site, you can get by with three indicators, and SEO for another project may require tracking three times more.

Here are some tips on how to determine the right KPIs for website promotion:

  • define clear goals that you want to achieve with the help of website promotion;
  • make a list of conversion actions, and determine which indicators affect their change;
  • determine the point at which you are, and what indicators you would like to achieve;
  • select tools to track the selected indicators and agree on a reporting format on the part of the implementers.

Hope you find this article helpful. If after reading you have any questions – write in the comments. And if you are looking for a reliable internet marketing agency to promote your website – contact us and let’s discuss the details.


Further reading

BR Magazine | Latest Issue

Download PDF: Business Review Magazine June 2024 Issue

The June 2024 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “VTEX secures landmark partnership with major German retailer”. To
Mihai-Alexandru Cristea | 06/06/2024 | 16:28
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