Marketing 101 for Students

Constantin Macri 18/11/2021 | 16:45

The world of advertising is constantly developing. Nowadays, it is difficult to find a person who is not at least partially aware of basic marketing mechanisms. It is especially popular with students. Indeed, mastering basic skills and getting a job in this sphere seems to be a well-planned strategy. Even if your major is far from sales, you can take up a course and become a professional after a few weeks.


It seems that today there are so many marketers, so there is no point in becoming another one. But, as practice shows, there aren’t many good specialists able to perform their work effectively. Moreover, promotional services are expensive. Therefore, you don’t need to worry about competition, even if you are a novice in the sphere.

Student life is the best period for trying oneself in various occupations. But being a college student doesn’t mean being a robot that automatically performs everything. Sometimes, it may seem that there is little time to do everything, especially when you are piled up with home assignments.

Indeed, how to find room for additional courses in such a busy schedule? Reasonable students have long been using services-helpers. For example, a reliable coursework writing service like EssayPro can work wonders. Employing such platforms frees a person from monotonous work and lets them do whatever they want.

EssayPro offers a convenient business model to their customers, aimed at lower prices and direct interaction with writers. It is a big plus because the final result won’t be a bolt from the blue for you if you discussed all the details of your order with the writer.

Anyway, if you’re a student searching for sources of additional income, digital marketing can be a perfect option. Learning a variety of marketing 101 skills and earning enough will cover your tuition and other expenses. Read this article to find out some practical recommendations on how to start from scratch and master basic skills.

Read Specialized Literature

It may sound boring, but only books can provide you with essential theoretical material. Students taking sales majors, as well as those interested in the field, can learn the basics of marketing, understand human psychology, and dive into different branches through reading.

Yes, some books quickly lose their relevance because the world of technology develops by days, not even by months. Still, some are considered the fundamentals and allow you to generally understand the specifics of marketing.

When searching for appropriate books that can give you comprehension of marketing 101, consider the following ones:

  • “Kotler on Marketing” by Philip Kotler;
  • “All Marketers are Liars” by Seth Godin;
  • “Trout on Strategy” by Jack Trout;
  • “Marketing Warfare” by Al Ries and Jack Trout;
  • “Brand Management” by Harvard Business Review.

Choose Courses Developing Practical Skills

If the course of study consists only of theory, then this option is not suitable. Indeed, school and university programs, as a rule, focus on theoretical material. But training is what gives a result; this is where practice comes first.

After each module passes, you must implement attained knowledge using real examples. Sometimes, students try to find a company that needs a marketer or become one for themselves and their startup project. One more advantage of choosing an online course is a limited period of completion. This will stimulate everything to be done efficiently and on time.

If you are a rookie and are not aware of specific notions, make sure that after training, you understand the following categories:

  • SEO;
  • branding;
  • working with analytics;
  • launching advertising campaigns;
  • targeting, contextual advertising, working with bloggers;
  • content management;
  • copywriting;
  • PR and communications;
  • establishing sales funnels.

Monitoring new courses will help you either expand your knowledge or boost existing skills. Some marketing 101 courses have already become widely known and appreciated.

List of Basic Courses

1.    Digital Marketing by Coursera

This beginner-aimed course provides a student with all possible notions and methods of digital marketing. If you think that the sphere is nowadays significantly expanded and there is no room for new experts, you are mistaken. Digital marketing is only gaining momentum. Learn about search engine optimization, advertising on social media platforms, targeting, and many other interesting features.

2.    Marketing Strategy Specialization by Coursera

This course will be especially helpful for students planning their startups or small businesses. You will learn how to develop a business strategy step by step, understand your target audience better, segment consumers, and make appropriate decisions.

3.    Social Media Marketing Specialization

Which job is best for a student? Of course, the one related to their “natural habitat.” Nowadays, people use social media platforms 24/7. Why not make it not only an instrument for rest, communicating, and boasting new photos? Make social media your source of income! This course will provide you with up-to-the-minute training and all the relevant information.

4.    PPC University by WordStream

If you are eager to learn the basics of marketing but running out of time is your second name, try to apply for this course. Its mobile platform is so convenient you can learn on the go. Moreover, its options for beginners will help understand the general mechanism of advertising.

5.    Digital Marketing Courses by HubSpot Academy

HubSpot Academy is a platform that offers a variety of courses for every taste and level. Moreover, it has a feature that differentiates this platform from all the other ones. Information about the completion of a particular course will be automatically added to your LinkedIn profile. This will help you boost a resume and attract more attention from potential employers.

On this platform, you can find different courses, namely:

  • Inbound Marketing;
  • Social Media Advertising;
  • Content Management;
  • SEO Course;
  • The Course of Media Strategy.

Take a Mentoring Program

If you are seriously determined to master basic skills in a short period, you are welcome to choose yourself a mentor. Today, there exist many such programs, and they are often absolutely free.

The only thing you need to ensure is the mentor’s competence, their ability to teach and share the experience. Sometimes, there are very popular and competent specialists, but they do not know how to teach others or do not want to sacrifice their time.

Apply for an Internship

Sometimes, marketing 101 skills can be attained in practice without specific preliminary preparation. If you are a senior student or recent graduate, you can try to find a vacancy in a specialized company. Some of them recruit newbie marketers and train them from scratch for 2-6 months, allowing students to come out with real cases afterward.

Consider Case-Study and Real-Life Examples

Sometimes, theory is not enough to get a complete perception of a specific strategy. It is especially true for beginners. Thus, it is much better to read at least 5-10 cases a day, analyze them, and implement some ideas for your project. This is one of the most effective steps you can take to learn marketing 101.

Final Words

To become a good marketer, completing one or several courses is not enough. Practice is essential here, as in any other occupation. Learning marketing 101 is an important prerequisite for further knowledge expansion. But remember: do not try to cover all the spheres at once.

This is an extensive field that focuses on many details, instruments, and mechanisms. Start from learning theory, then back it by practical activities, and do not neglect self-education. It does take a lot of time to become a professional marketer. But learning the basics is in your hands and depends on personal desire and persistence.

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