A partnership based on trust: pastel and FAN Courier launch the first campaign developed together

In celebrating 25 years of activity, FAN Courier, the local courier market leader, unveils the “FAN 25 years” campaign, the first major integrated communication project carried out with pastel as a brand agency.

The platform, under the sign of trust – a fundamental pillar for FAN Courier – was designed to strengthen the brand promise to employees, partners, customers, and collaborators and highlight the vital role of trust in strengthening and promoting the reputation of the Romanian business environment.

“In its 25 years of operation, FAN Courier’s efforts have been directed toward earning and maintaining the trust of its customers and employees. For us, this value comes with a great responsibility to always be proactive, honest, and collaborative. As a leader in the local courier market, we know that the way we position ourselves and the relationships we develop with our partners has a direct impact on the perception of the Romanian business environment. That is why we use this pivotal moment in our evolution as an opportunity to honor the trust we have received and promise to perpetuate the behaviors behind it”, said Mălina Petrescu, FAN Courier Team Leader.

The campaign aims to gather insights and generate interaction by inviting stakeholders to express their interpretation of the concept of trust. The definitions received will be presented to the general public to mark the versatility of this value and its multiple meanings, as well as FAN Courier’s commitment to meeting different but complementary expectations.

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Using the unique perspectives generated, pastel will use artificial intelligence and build a portrait of the “courier of the future”.

“For me, the FAN Courier brand represents an extremely special combination of core human values and the tools and technologies designed to contribute to its development, both from a business perspective and in terms of team development. In this context, I believe that the integration of artificial intelligence in the anniversary campaign perfectly complements the trust FAN Courier has cultivated for 25 years and reinforces its commitment to maintaining this extraordinary tandem between human values and innovation,” said Laura Iane, Creative Director pastel.

The “FAN 25th Anniversary” campaign required the pastel skills of strategy, creative, video production, social media, PR and communications and was declined to reach the company’s B2B and B2C stakeholders.

pastel is the brand agency of FAN Courier

“It is a source of pride for us to work with one of the most appreciated Romanian companies, an entrepreneurial business that I admire extremely much and that represents an example of best practices. We aim to be a strategic partner for FAN Courier and to contribute, through involvement, creativity and strategic thinking, to the development of the brand internationally. I am sure that this collaboration will also help us, the pastel team, to develop our intra- and entrepreneurial skills”, said Dana Nae Popa, Owner & Managing Director of pastel.

In early 2023, pastel became the brand agency of FAN Courier. Through its services – from strategy and creative to social media and employer branding – pastel helps to strengthen and support FAN Courier’s regional expansion strategy.

“pastel is an agency that has empathised with our values and principles from the very beginning. From our first meetings, we were drawn to the way the elements of strategy and planning are combined with creativity and a good understanding of the industry and stakeholders. This holistic approach helps us to create campaigns together that start from real insights, right from FAN Courier’s DNA and thus stay true to the promise of our founders,” said Adriana Manu, Marketing & PR Manager FAN Courier.