The Business Review Awards enters its home stretch, the prestigious gala set to happen on June 15, 2021, at the JW Marriott Bucharest Grand Hotel. Once again, it’s time to meet the esteemed jury members of this year’s edition, top senior professionals representing the business community who will review and shortlist your nominations and finally cast their votes to decide Romania’s business champions of 2020! It is our great pleasure to introduce Mrs. Ramona Jurubita, FIC president and Country Managing Partner at KPMG Romania, as the President of the Jury Committee at the Business Review Awards Gala, 2021 edition.
As Country Managing Partner, Ramona Jurubita coordinates the governance and strategy of KPMG Romania and represents the group’s interests in Romania both on the domestic market and internationally. With almost 20 years of experience in tax, Ramona Jurubiță has a Bachelor’s Degree in Finance, Insurance, Banking and Stock Exchange from the Bucharest University of Economic Studies, and also a Bachelor’s Degree in Law from the Romanian-American University. She is a Member of ACCA (the Association of Chartered and Certified Accountants), the Romanian Chamber of Fiscal Consultants (CCF), CECCAR, the Association of National Evaluators of Romania (ANEVAR), and has graduated from several professional programs developed by prestigious organisations such as London Business School and Harvard Business School.
Mrs. Jurubita also serves as President of the Foreign Investors Council, having been closely involved in the activities of FIC and other business associations, frequently participating in discussions with the authorities and giving input into FIC position documents such as the White Book. She has promoted dialogue with the authorities at all levels to encourage greater stability in legislation, encouraging the authorities to give the business community more opportunities to contribute their expertise to the legislative process, in the interests of promoting sustainable economic growth and enhancing Romania’s attractiveness to investors.
To mark the occasion of being part of the Business Review Awards jury and her subsequent election as President of the Jury Committee, Ramona Jurubita sat down with BR to discuss her views on business performance and leadership during turbulent times:
BR: How do you define performance in a challenging year like 2020?
RJ: Performance is enhanced by resilience and flexibility. 2020 was the year in which vulnerabilities were exposed but then we learned from them, quickly adapting to new ways of working, and moving swiftly from crisis management to development. Some may consider that performance is defined by survival these days. How do you maintain your business? How can you satisfy normal professional standards in times of remote working, lower cash flows, and demotivated employees, who are doubly hit by insecurity; firstly in terms of the health crisis, and secondly because of the economic unpredictability? I believe that 2020 was the year in which many of the most empowered and skilful leaders managed not only to save their businesses but also to advance new standards of success that have emerged in spite of the challenging circumstances in which we have all been living. Performance was, more than ever, about innovation, perseverance, faith and cooperation. We have learned that a critical condition for successful performance in business management today is to be flexible and that characteristics of leadership which are valuable under any circumstances have taken on an increased importance in the current context.
BR: From your point of view, what mattered the most in a company’s leadership, to continue to keep the business afloat?
RJ: As we stated in the recently launched KPMG Impact Plan (which promotes Environmental, Social and Governance initiatives), the key for any company leadership is to treat employees not as human resources but as individuals who are able to be creative and persevere to overcome difficulties. The pandemic made it very clear that the mental and physical health of colleagues must be a priority for any true leader. We supported our employees and helped them cultivate resilience by adopting a golden principle: solidarity in solitude. We organised webinars and online meetings and we prioritized mentorship relationships. So the key was for the leadership to stay close to the employees, support them and send a clear signal that all levels of the firm were working together to get through the crisis and develop beyond it. This in turn encouraged loyalty and a strong team spirit which helped us to deliver successful projects for our clients to meet their needs. At KPMG we took the view that it is not a physical distance or border that keeps people away from success, but a lack of energy, motivation and creativity. Moreover, we did not neglect our responsibility towards the wider community and so continued to support community projects, such as educational programmes to help some of Romania’s most vulnerable, who have been particularly hard hit by the disruption caused by the pandemic. The crisis also offered an opportunity to focus on how business can be at the heart of efforts to combat climate change, and to look at ways to strengthen ethical standards in corporate governance. These initiatives will continue to be developed as KPMG in Romania plays its full part in the Impact Plan, which is coordinated by the global network of KPMG member firms. Overall, the difficulties generated by this pandemic have been turned to professional challenges that can inspire and motivate people.