Samsung Electronics names Simona Panait marketing manager for several markets, including Romania

Key move. Samsung Electronics appoints new marketing manager for South-Eastern Europe, including Romania

Newsroom 08/08/2016 | 14:19

Samsung Electronics has appointed Simona Panait as new marketing manager for South-Eastern Europe. Some of the markets that Panait will coordinate are Romania, Bulgaria and Hungary.

From this function, Panait will coordinate the marketing and communication strategy from this region (brand campaigns, flagships launches on the region market).

„Samsung is one of the strongest and dynamic brands at global level and I am glad to join a solid marketing team, that owns a great importance in the performance strategy of the region business. It is a team formed by one of the best professionals in marketing and communication and I am confident that together we’ll develop innovative campaigns, that will generate good results,” said Panait.

She has started her career in 2000 at Coca Cola HBC Romania and her most recent role was of global marketing manager at Ilko Coffee International, a joint venture between Coca-Cola Company and Illy Caffee. Other functions she had were regional trade marketing coordinator, trade coordinator key accounts and promo and launches coordinator.

Georgiana Bendre