The Coca-Cola System in Romania, consisting of the companies Coca-Cola Romania and Coca-Cola HBC Romania, made public the latest sustainability report: “More than numbers:” Together for the future”. The report documents the activity and non-financial results of 2019 and provides an overview of the way the two companies conduct their operations responsibly, out of a constant desire to be with the Romanian community.
For the Coca-Cola System, sustainability is a priority for the future and is an essential component in every aspect of business. Coca-Cola’s presence at local level means: transforming the beverage portfolio to become the 24/7 beverage partner of Romanian customers and consumers, a strong sustainability strategy to contribute to a world without waste, investments made for the community, but also involvement constant in team development. These are also the main chapters that lay the foundations of the new report, but also the main ingredients that this year brought Coca-Cola HBC the title of The most sustainable company in Romania, for the 5th consecutive year.
In 2019, the Coca-Cola System supported:
- Investments of over 1 million euros in community projects.
- Production of 1.2 billion liters of beverages
- Investments of 3.6 million euros in the factories in Poiana Negri and Timișoara
- Recycling 94% of the waste generated in its factories
- 13% of the total amount of PET used in the packaging of products was recycled PET, and 23% PET from renewable sources
- Jobs for Romanians: 1,500 employees and 25,700 jobs generated in the value chain.
- EUR 247 million value chain contribution to the state budget.
- 3,849 young people, to take the first steps in life on their own
These are just some of the data in the report, from different areas of activity. Beyond the figures, the progress made in implementing sustainable practices is also reflected in the investments made every day, to strengthen the relationship with consumers, customers and local suppliers, the team and the communities.
The vision of the Coca-Cola system: A total beverage company 24/7:
In 2019, over 1.2 billion liters of beverages produced reached the homes of millions of Romanians, keeping Coca-Cola products in the top of consumer preferences. The system continued to address consumer needs and requirements and reduced the sugar content of the carbonated beverage portfolio by 11% in 2019 compared to the 2015 reference year. Moreover, Coca-Cola continues to look for solutions to meet its consumers needs with new packaging options, so that the products become available in smaller packages, but also with alternatives of products with a low caloric intake.
“Our products are in the top of Romanians’ preferences, something that honors us, but also makes us responsible. We offer consumers the drinks they want, suitable for any time of day and lifestyle and we do this through a diversified portfolio. So we continue our journey to become “A total beverage company”, with care for the needs of consumers and responsibility towards nature. We also know that we have an important role in keeping packaging away from the environment and in reducing the carbon footprint generated by our activity. Therefore, our priority is to develop solutions to accelerate the transition to the circular economy, combat climate change and conserve resources. Our efforts will continue both in the short and long term, so that by 2030 we can recover the equivalent of 100% of the bottles and cans we put on the market. ” – Paris NIKOLOPOULOS, Franchise Country Manager, Coca-Cola Romania.
The commitment of the Coca-Cola system: a sustainable business
“A world without waste” – this is the global vision of the company and the end result to which it refers when new programs take shape or streamline existing operations. Last year, 13% of the total amount of PET used by the Coca-Cola System in the packaging of products was recycled PET, and 23% PET from renewable sources. The Dorna and Poiana Negri natural mineral water brands were the first mineral waters in Romania packaged in 100% recycled PET.
The measures taken in 2019 to streamline the consumption of resources are also reflected in the reduction by 1.8% of the intensity of water consumption and by 2.5% of the energy intensity, compared to the previous year. 94% of the amount of waste generated in the areas where we operate was recycled. Moreover, 84.6% of the suppliers with which Coca-Cola HBC Romania collaborates are local, a similar percentage being valid in the case of Coca-Cola Romania, 88.2%. It is important to note that 95% of the providers of professional equipment and maintenance, repair and operation services were selected through tenders that also included environmental criteria.
“We are the largest company in the non-alcoholic beverage industry in Romania, responsible for bottling some of the most beloved brands in the world. Every year, we offer Romanians the highest quality products, in packaging we want to have a lower impact on the environment as possible. To make this possible, our factories are in a continuous process of development. We constantly focus on projects for energy efficiency, green energy acquisition and advanced low-emission technologies. We know that the road to making new changes requires sustained action. Looking at the results of 2019, we see a confirmation that we have continued to build projects that will benefit the community, protect local resources and heritage. We are determined to #neversettle, with every gesture we aim to contribute to leaving a better world After Us” – Jovan RADOSAVLJEVIC, General Manager, Coca-Cola HBC Romania.
The Community After Us: A Better World
With a presence of almost 30 years in Romania, in addition to the direct contribution it has to the support of the local economy, the Coca-Cola System invests annually in projects implemented together with non-governmental partners. Developed under the umbrella of the After Us platform, the projects aim at four sustainability priorities: protecting the environment (After us, It’s on us to collect); protection of water resources (After Us, water nourishes life); supporting young people (After Us, new people grow) and developing communities (After Us, what belongs here, lasts). The social responsibility projects developed by the Coca-Cola System in Romania aim to encourage people to become promoters of better habits and, at the same time, are based on an analysis of needs and challenges for the environment and society, carried out together with partner NGOs. In 2020, we have made an additional commitment: to #neversettle and to continue to contribute to change.
The secret ingredient: the team
According to the study conducted by Randstad Romania, there are three key aspects that determine the value of a company as an employer: the use of state-of-the-art technologies, financial health and reputation. Taking into account these three aspects, Coca-Cola HBC Romania was designated “The most attractive employer in Romania, in the FMCG sector”, in 2019. For the fifth consecutive year, Coca-Cola HBC Romania was designated the most desired employer in FMCG industry in Romania and in the “Top of the Most Desired Employers in Romania”, developed annually by the company Catalyst Solutions.
Diversity, inclusion and equal opportunities are well-established principles in the organizational culture of the Coca-Cola System, actively supported both at the level of internal organizations and throughout the value chain. 40% of senior management positions within Coca-Cola HBC Romania are held by women. Of the 1,494 employees of the company, approximately 27% are women, and 65% of the 34 employees of Coca-Cola Romania are women. With an organizational culture in which the way of working and the interaction of the team are as important as the business results, the Coca-Cola System in Romania constantly invests in the development of employees through courses and trainings that contribute to the improvement of skills.
“More than numbers:” Together for the future “- the Sustainability report of the Coca-Cola System in Romania, consisting of the companies Coca-Cola Romania and Coca-Cola HBC Romania, is available and can be consulted online on the website of the sustainability platform www.dupanoi.ro.