On Black Friday, Flip.ro sold smartphones worth 1.1 million euros in less than 12 hours

Aurel Constantin 14/11/2022 | 15:10

Flip.ro’s Black Friday campaign started this year on November 10th, and lasts until Sunday, November 13th. The Romanian start-up encourages sustainable shopping and circular economy with smartphones expertly refurbished, with a 2-year warranty, that look and work like new ones, but are up to 40% cheaper.


Flip.ro’s 2022 Black Friday campaign started on November 10th, at 7 AM, and in the first 2 minutes, all 106 iPhone SE 16GB (1st Gen) available were sold out, and, in the first 5 minutes, they sold over 150 phones. In the first 12 hours, 3000 orders were placed on Flip.ro.

The sales made in the first 6 hours of the campaign amount to 1.1 million euros, and, by 2 PM, the start-up had sold more than on the first day of their 2021 Black Friday campaign. In 2021, total sales on Flip.ro were 1.3 million euros, and they are expecting to double that number this year.

After last year’s experience, when we sold out on Black Friday, we realized that Romanians have become more open to investing in refurbished smartphones. We are happy that a growing number of people trust the services offered by Flip. This is the result of our 160 team members that have been preparing for Black Friday with passion and dedication for a few months now, in order to ensure qualitative products, verified at the highest standards, giving a new life to phones and revolutionizing the way we relate to buying smartphones.”, said George Moroianu, Flip.ro co-founder.

The most sought after smartphone models on Flip.ro this year are:

  • iPhone SE
  • iPhone XR
  • iPhone 7
  • iPhone 8
  • iPhone 11
  • iPhone 12
  • Samsung Galaxy S20

This year, we’ve accommodated the needs of those who want to make sustainable choices with a dedicated landing page, where they could sign up and be the first to know about the offers we made for Black Friday, on which we had over 12.000 sign ups. Because of this, in the first minutes of our campaign, we already had clients on the website who knew about the best offers from the newsletters, and some of the popular models sold out in 2 minutes.”, added George Moroianu.

Starting Friday, November 11th, Flip.ro added more offers on iPhone 12 models:

  • iPhone 12 Pro Max 512 GB – 4499 lei (480 lei discount);
  • iPhone 12 Pro 512 GB – de la 4149 lei (250 lei discount);
  • iPhone 12 Pro 256 GB – de la 3499 lei (200 lei discount);
  • iPhone 12 Pro Max 128 GB – de la 3699 lei (350 lei discount);
  • iPhone 12 Pro Max 256 GB – de la 3849 lei (350 lei discount).

Adding to these offers, for the remaining 3 days of their Black Friday campaign, Flip.ro have over 8000 smartphones on offer, popular models from brands such as Apple, Samsung, Huawei and Xiaomi, with discounts of up to 800 lei. All smartphones available on Flip.ro come with benefits such as:

  • Extended 24 months warranty;
  • 30 days return window;
  • Free shipping, including Easybox;
  • Content check upon arrival.

70% of orders placed on the first day of the campaign are already on their way to the clients. The Flip.ro Black Friday campaign runs until Sunday, November 13th, 12AM.

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Aurel Constantin | 21/12/2023 | 14:13
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