RedCarpet, an app for fashion aficionados, is taking on Facebook and Instagram

Aurel Dragan 22/02/2019 | 11:39

RedCarpet is an app that tries to fight Facebook and Instagram by making its users “feel, look and act like a star”. Invented by six Romanians, the app targets a precise type of users, who are passionate about their appearance and more active in the real world.

Adrian Mazilu, the CEO of the company, together with Cosmin Ionica, Alexandru Emanuel Zainea, Andrei Fifiita, Alexandru Farcas and Laurentiu Murgu, were the team that created the app. The business model is based on the app making most of its income from online shopping, triggered by the Clothing Tag feature, which allows users to tag the clothes, accessories and brands they are wearing. Clicking one tag will lead to the brand page and gives you the opportunity to buy it.

According to the company, this is the fastest and most engaging online shopping experience and the CEO said that by focusing on e-commerce business, RedCarpet will not be restrained by advertising.

“We can see all major players in the social network environment having a very tough time in this area. When you’re depending on ads for the large majority of your income you will disrupt user experience, simply because, in order to stay in the game, you need to place more and more ads. And let’s face it: people are there for the social experience and now it feels like you are always in a commercial break,” said Mazilu cited by

The company is registered in Cyprus for the European market and in the US for the American one, and it was valued at EUR 1.2 million according to an internal audit. The app was launched in 2018 and it has gathered over 10,000 users so far, of which over 90 percent are Romanians. “We chose to launch a pilot project in Romania and then expand organically in other areas,” said Mazilu, cited by Ziarul Financiar.

The app is currently only available only Google Play, but will probably also be added to the App Store soon.

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