Romanian smart infrastructure integrator Datacor launches new visual identity

Aurel Constantin 14/12/2020 | 14:19

Datacor, one of the biggest Romanian providers of intelligent infrastructure solutions, has a new visual identity, launched to celebrate the company’s 18 year anniversary. Starting this month, Datacor and all the company’s products and services are in line with the new brand identity.

“The new visual identity and the rebranding process represent an important part of the company’s international expansion and development strategy. We have just completed the investment of EUR 1.2 million in the factory and the new headquarters in Bistrița Sud Industrial Park, and, starting with January 2021, we will invest in launching production and promoting our products on the European market. One of our goals for 2021 is to make ourselves known on the European market as a manufacturer of high quality fiber optic connectivity solutions,” said Cristian Bilegan, Chief Marketing Officer at Datacor.

The company’s new visual identity was developed in partnership with the Terentino branding agency and reflects the values ​​developed in the company’s 18 year activity.

“Reviewing Datacor’s visual identity was an atypical project, in the sense that everything worked unexpectedly well. Cristian, together with the Datacor team, had a very clear vision of what they wanted to achieve with the rebranding. Thus, Datacor’s visual identity has evolved naturally in line with the brand’s positioning, offering a modern look suitable for those who want a progressive business, ready for the digital economy,“ said Harry Ioncica, Viral Marketing Hustler la Terentino.

With the objective of promoting the company’s products and services locally and internationally as well, Datacor’s visual identity has been adapted to align with existing values. The entire Datacor business is based on a set of values ​​that has helped the company build successful and long-lasting partnerships with customers and suppliers:

  • Quality – The services and products offered rise to impeccable quality standards;
  • Innovation – We believe in the power of innovation to make a difference in a competitive market and therefore promote new technologies and innovative manufacturers;
  • Trust – We build each project based on mutual trust with our partners;
  • Promptitude – We take the needs of our customers seriously and serve them with priority.

Datacor is a Romanian company, with 18 years of experience on the market of innovative communications, security and electrical solutions, operating in the office, retail and industrial segments. From 2002 until now, the company has grown continuously, reaching a turnover of 8,838,442 euros and a team of 86 people.

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