iStyle opens largest store of Apple gadgets in Central and Eastern Europe

Newsroom 28/03/2012 | 10:55

The largest outlet selling Apple products in Central and Eastern Europe will open on Friday at Baneasa Shopping City mall in Bucharest.

iStyle Baneasa store was created following an investment of EUR 250,000 and observes the most recent Apple standards.

The store opened by iStyle, Apple premium reseller in Romania, will have a total surface of 260 square meters of which 160 sqm represent retail space. The outlet includes an area especially created for training and presentations for Apple fans and clients.

The outlet sells all the Apple products present in Romania: Macs, iPod, iPhone 4 and iPads.

iStyle posted sales of EUR 6.2 million last year, which represented a 27 percent growth compared to 2010. This year, the forecast is that sales will soar by 15 percent.

The retailer has at the moment four outlets, three in Bucharest and one in Cluj. However, iStyle is planning to add two more units to its network, in shopping malls in either Iasi, Timisoara, Constanta or Cluj.

Otilia Haraga

BR Magazine | Latest Issue

Download PDF: Business Review Magazine June II 2024 Issue

The June II 2024 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Mihaela Bitu, ING Bank Romania: Banking makes dreams come true”. To
Newsroom | 28/06/2024 | 12:25
Advertisement Advertisement
Close ×

We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

Accept & continue