Apple’s Headset: The Next Frontier for Metaverse Tokens

Constantin Macri 28/05/2023 | 12:51

Apple’s upcoming mixed-reality headset release has sparked excitement and speculation within the metaverse industry. According to reports from Apple product soothsayer Mark Gurhman, the highly-anticipated Apple headset launch date is June 5th, marking a significant product release for Apple since the Apple Watch in 2015. 


Apple has confirmed June 5th as its Worldwide Developers Conference (WWDC) date at the Steve Jobs Theater. Most analysts believe Apple will enter the mixed reality space, which has already impacted the prices of metaverse tokens, such as Decentraland’s MANA and Sandbox’s SAND. These tokens experienced significant surges earlier this year.

The metaverse, a digital realm that integrates virtual and augmented reality experiences, is poised to become a multi-billion dollar market by 2030, according to a Bloomberg Intelligence (BI) report. Its potential extends beyond gaming, with applications in e-commerce, education, and enterprise use cases such as virtual factories and airport training. So, Apple’s rumoured entry into the metaverse with a new mixed-reality headset will be a crucial growth driver.

Apple’s Role in the Metaverse

As one of the leading tech giants, Apple’s entry into the metaverse market holds significant potential. It will be joining other tech giants in the metaverse space. Facebook (now Meta) leads the way with its Oculus headsets and Horizon Metaverse platform. Microsoft focuses on augmented reality with its HoloLens, while Amazon and Google explore various aspects of the metaverse, incorporating elements into their products and services.

Generative AI will now be part of the metaverse, convincing users of human interactions within virtual landscapes. But Google and Microsoft, with Bard and Chat GPT, respectively, are already several steps ahead of Apple. Their flagship products leverage large language models to enhance user experiences by providing distinct responses to text, voice, and gestures. AI will be essential for expanding metaverse engagement and improving productivity in virtual work environments.

But Apple’s reputation for delivering user-friendly products and its commitment to research and development makes its metaverse strategy highly anticipated. Understanding Apple’s approach to the metaverse requires a broader perspective on the concept itself. While many associate the metaverse with a 3D virtual reality (VR) experience, it encompasses a fully digital world that coexists with the physical realm. The metaverse is accessible through VR headsets, augmented reality (AR) glasses, computers, phones, and game consoles.

Apple’s metaverse strategy extends beyond the headset release. The company has been involved in metaverse research and development since the late 1980s, consistently striving to create technology that seamlessly integrates into users’ lives. With advancements in augmented reality, Apple has already integrated AR capabilities into its mobile devices, making it an accessible part of the Apple metaverse experience.

Apple’s metaverse implementation includes software development kits (SDKs) for developers, mobile AR capabilities, and plans for AR/VR mixed reality headsets and augmented reality glasses. The company’s focus on intuitive and easy-to-use technology aligns with its strategy to gradually integrate augmented reality into mobile devices and introduce dedicated hardware for a more immersive metaverse experience.

As the metaverse continues evolving, Apple’s implementation will shape a digital realm that leverages the company’s future products and services. While the exact details of Apple’s metaverse strategy remain under wraps, the company’s commitment to providing user-friendly technology hints at an enticing and intuitive Apple metaverse experience.

Apple metaverse will offer a unique take on the metaverse concept as it is the norm. So, users can expect a gradual integration of augmented reality and the release of dedicated metaverse hardware as it unfolds. 

Metaverse Market Growth and Potential Challenges

A key characteristic of the metaverse is persistence, where actions and ownership within the digital realm remain constant. However, the development of a fully immersive metaverse experience is still in its early stages. Just as it took time for the iPhone to realise its full potential with the availability of numerous apps, the widespread adoption of the metaverse among everyday users will play a crucial role in determining the performance of metaverse tokens like MANA and SAND. 

During the 2021 crypto bull run, metaverse tokens, including MANA and SAND, gained popularity as numerous projects promised groundbreaking immersive virtual worlds. However, everyday users’ broad-scale adoption of these projects is yet to materialise, leading to a decline in token prices. 

Reaching the projected $615 billion market size by 2030 relies on the widespread adoption of mass-market metaverse headsets. The Blomberg report suggests that a minimum user base of 50-100 million is needed, and AI-driven advancements may contribute to lowering costs and attracting more consumers. However, there are hurdles to overcome, including a pullback in consumer spending, slowing growth in headset sales, and the need for more affordable options to drive rapid adoption.

Metaverse Monetization and Partnerships

Brand partnerships and events will play a crucial role in monetising the metaverse. Existing platforms like Roblox and Decentraland have already demonstrated this potential by striking deals with major brands like Gucci, Nike, and Coca-Cola. Brand collaborations and immersive events will likely drive revenue and user engagement as the metaverse gains traction.

The metaverse is poised to become a significant industry, with projections of a $615 billion market by 2030. Apple’s rumoured entry into the metaverse with a mixed-reality headset will drive widespread adoption and shape the future of the digital realm. AI, particularly generative AI like GPT, is a critical tech component for enhancing user experiences and driving engagement in the metaverse. 

If investing in the metaverse interests you, the right time is now. There are two primary ways to do so. One option is to invest indirectly by purchasing stocks of companies or Exchange Traded Funds (ETFs) that focus on the metaverse, using the best trading platform in the UK. Alternatively, investors can acquire the traded metaverse properties and assets directly.

While challenges exist, the potential for monetisation through brand partnerships and events signals a promising future for the metaverse. With the upcoming mixed reality headset release, potential users trust Apple’s tradition of delivering high-quality, user-friendly products. It’s widely agreed that Apple’s entry into the metaverse industry holds the potential to drive widespread adoption and transform the metaverse landscape.


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Constantin Macri | 28/06/2024 | 12:25
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