Apple bought startup PullString to boost Siri services

Aurel Dragan 18/02/2019 | 15:41

Apple has decided to buy PullString, a San Francisco startup focused on the development of voice apps for Amazon’s Alexa, Google assistant, and Internet of Things hardware, according to Appleinsider.com. The deal is worth under USD 100 million.

PullString was known as ToyTalk and it was founded by former Pixar executives in 2011 when voice-powered applications were still at the beginnings. Company’s main product, Converse, is a voice design and artificial intelligence tool that allows customers to create apps with custom voices and advanced sound design.

Initially, the company had interactive Hello Barbie and Thomas the Tank Engine products. Recently, the company moved into IoT devices with a focus on virtual assistants.

It is unknown what Apple has planned for PullString but everyone expects that it will focus on Siri’s feature set. Siri was the first voice assistant on the market but it was surpassed by Alexa (Amazon) and Google’s Assistant, so Apple is supposed to work on Siri.

BR Magazine | Latest Issue

Download PDF or read online: November 2022 Issue | Business Review Magazine

The November 2022 issue of Business Review Magazine is now available in digital format, featuring the main cover story titled “Samsung Remains Top Consumer Tech Provider on Romanian Market.” Read
Aurel Dragan | 29/11/2022 | 10:17

    You will receive a download link for the latest issue of Business Review Magazine in PDF format, based on the completion of the form below.

    I agree with the Privacy policy of business-review.eu
    I agree with the storage and handling of my data by business-review.eu
    Advertisement Advertisement
    Close ×

    We use cookies for keeping our website reliable and secure, personalising content and ads, providing social media features and to analyse how our website is used.

    Accept & continue