AHK Romania and BASF announce the competition of FIRST PHASE OF BASF INNOVATION HUB CONTEST: EcoTree qualified for regional final

Mihai-Alexandru Cristea 09/11/2021 | 16:06

The cloud platform solution that makes recycling easy as everything is transparent and clear provided by EcoTree is the winner of local BASF Innovation Hub contest aimed at innovators and start-ups that either directly or indirectly contribute to the pillars of Green Agenda – clean energy, sustainable agriculture and circular economy. The winner was elected in a live event organized on zoom yesterday. During the live event the start-ups presented to the four members of the jury their innovative ideas. Jury members were Andreas Lier, Managing Director, BASF Romania & Bulgaria, Sebastian Metz, CEO of AHK Romania, Oana Craioveanu co-founder of Impact Hub, first co-working space launched in Romania and Bogdan Herea CEO & Founder at PitechPlus – WebHelp Group.


On Friday (12th November at 12 CET) Romanian start-up EcoTree is participating in the regional finals of the best start-ups in Central and South Europe which can be followed live here.

“EcoTree is a cloud platform that makes recycling easy as everything is transparent and clear. This approach is important because it easily allows us to notice pain points and to react more quickly and accurately. In the grand finale I expect to see a lot of great ideas and to get inspired by them. I cannot wait to pitch on Friday”, said Bogdan Andronache, EcoTree.

More than 80 start-up ideas from 11 European countries took part in BASF Innovation Hub contest. Andreas Lier, Managing Director BASF Romania and Bulgaria and President of the Jury points out that the winner will have an opportunity to use the prize for further development of the idea, launching the solution onto the market, promotion, or any other manner they find suitable for the solution development.

“As corporate sector representatives we collaborate with governments, non-governmental organizations and support entrepreneurs and start-up. Start-ups at early stage need a platform to get attention, present and exchange their ideas with the corporate sector and find additional possibilities to leverage their future path. Sometimes due to the lack of finances they cannot even present their solutions, so they remain pure sketches on paper or in the head of an individual”. This is one of the reasons why we were honored to have the opportunity of listening to the local innovators, share our experience with them and give them support”, concluded Sebastian Metz, CEO of AHK Romania.

BASF Innovation Hub contest was organized by a chemical company and European leader in the field of research and development, BASF. Contest was open for six months and organized in 11 countries of Central and South Europe. The winners of the local phases won 2500 euros each, whereas the best idea of the final phase (Friday, 12th December at 12 CET) will be awarded additional 5000 euros.

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