PRIMARK Continues International Expansion as it confirms its first Store in Romania

Primark, the international retailer, has today announced plans to launch in Romania with a new store planned to open in the capital city of Bucharest later this year, located at ParkLake Shopping Centre. The move is another significant milestone for the retailer in its ongoing expansion across Europe and the US.

The new store will mark Primark’s entry into a fourth Central Eastern European market following successful store openings across Slovenia, Poland, and the Czech Republic in recent years, where the brand’s unique formula of fashion, homewares, and beauty at great value prices has proved extremely popular.

Primark, an Irish retail brand, was founded in Dublin, Ireland more than 50 years ago and now has over 400 stores across 14 markets, offering customers everyday value essentials and fashion favorites at Primark’s famous affordable prices. This includes its extensive selection of license partnerships such as the NBA and Disney, and Primark’s growing range of products made from more sustainable materials under its Primark Cares label.

Primark CEO, Paul Marchant said: “We are delighted to be continuing with our expansion plans and moving into Romania for the first time with a fantastic location secured in a popular shopping center in the east of Bucharest. The response from customers in the CEE region to Primark has been really positive and we’re looking forward to continuing to grow and hope to open our doors to the people of Romania by the end of the year.”

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Cristina Santos, Managing Director for Property Management at Sonae Sierra added: “We are very excited to be part of Primark’s continued expansion journey in CEE. The opening of Primark in ParkLake is the result of our efforts to provide visitors with an impressive shopping experience with iconic concepts. Featuring dynamic offerings including retail, dining, and entertainment, ParkLake is the perfect location for Primark’s first store in Romania”.

The expansion into Romania demonstrates Primark’s continued investment and commitment to the CEE market, with plans already in motion to secure a second store in the country. In addition, the retailer has committed to another four stores in Poland including two new stores in the cities of Lodz and Wroclaw. It also plans to enter Slovakia early next year with a store in Bratislava – which would become the 16^th market for Primark after Romania.

Building on the successful opening of 15 stores in the last financial year, the growth of the store portfolio in CEE is part of Primark’s ongoing wider group expansion. Last year, Primark unveiled plans to accelerate the pace of expansion in the US market, building on strong trading and growing brand awareness with the aim of achieving some 60 stores in the next five years. Primark also expects to grow its footprint in France, Italy, and Iberia to take its total store estate to 530 stores in the five-year period.