ParkLake Shopping Center and Forever Summer launch Online Therapy

ParkLake, one of the most modern shopping centers in Romania, focuses its attention on innovation and digital interaction, opting for a collaboration with Forever Summer in order to strengthen its online presence. In light of the need for a new approach in the digital environment, ParkLake selected the agency Forever Summer as the ideal partner for the provision of social media creation and execution, digital marketing and digital content management services.

With a unique modern design and an outstanding architectural concept, ParkLake is recognized for the perfect fusion of three great concepts: nature, park and family. To continue to provide a unique and engaging experience to its customers, ParkLake decided to reinvent itself and take a new direction in the digital environment under the name of Online Therapy. This initiative aims to emphasize the importance of relaxation and wellbeing, both offline and online.

The Online Therapy concept developed by Forever Summer proposes five content areas: Culture Therapy, Nature Therapy, Shopping Therapy, Self-Care Therapy and Friends & Family Therapy. Through these, the public is invited to relax and find inspiration by following ParkLake’s social media pages. With these directions, ParkLake wants to provide a comforting digital space where visitors can discover inspiration, tips and tricks about books, movies, music, wellbeing and health.

ParkLake is pleased to announce its partnership with Forever Summer to bring to life the Online Therapy concept. We want to offer our customers an outstanding and relaxing digital experience, complementing the innovative atmosphere in our shopping center. We are excited to see the results of this collaboration and bring this inspirational concept to our online community, said Simona Badea, Deputy Center & Marketing Manager, ParkLake Shopping Center.

Considering the fast pace in which we live, both offline and online, where we are constantly surrounded by an avalanche of messages, most of them generating stress and anxiety, we recommended the ParkLake Shopping Center team to transform their online presence into a relaxing and friendly space. A virtual place where people can relax and escape for a short time from the daily hustle and bustle said Dorian Ilie, Head of Creative & Copywriter, Forever Summer.

To bring the concept of Online Therapy to life we thought of creating a friendly and inspirational digital space for everyone who follows and will follow ParkLake Shopping Center’s social media accounts, a place where people can come for inspiration and useful information, not just for constant self-promo. We will share recommendations for everyone and everything from books, movies, music, events, lifestyle, working closely with ParkLake stores to bring variety and credibility to the content. In essence, we want to build a community of people who share ideas and experiences, said Ioana Pîrjolescu-Piekalski, Head of Digital Content & Social Media, Forever Summer.

On the visual side our goal is to develop a visual identity that reflects ParkLake’s vision of nature, relaxation and community. To attract people to the social media platforms we opted for a coherent, varied, monochromatic social media feed, elegant and vivid at the same time, with inspirational images and videos, inviting people to interact with all that ParkLake means in digita , said Adriana Staciuc, Graphic Designer & Visual Artist, Forever Summer.