Radu Berevoescu is appointed General Manager & Senior Commercial Director PepsiCo East Balkans

PepsiCo, a leader in the food and beverage industry, announces the appointment of Radu Berevoescu as General Manager & Senior Commercial Director East Balkans. Radu Berevoescu takes over this position from Adrian Lacătuș, being the second Romanian appointed to lead PepsiCo’s business in Romania.

Radu started his career at PepsiCo in 2010 in a local role and progressed through positions in Greater Balkans and Central Europe Greater Balkans FP&A (Financial planning & analysis). In 2019, he became Finance Director East Balkans, coordinating the finance department and helping to manage the company through the pandemic period. In 2021, Radu took on the role of Organized Trade Director, where he built strategic partnerships and achieved market share gains across all categories.

“I am proud to be part of the PepsiCo team and to take on this key role in the East Balkans region with a clear objective to continue the company’s growth and development in this important region. Together with our team and with a well-defined vision, we are determined to make a positive impact and achieve our goals by innovating in the food and beverage industry,” said Radu Berevoescu.

Radu Berevoescu’s appointment to this new role coincides with the promotion of Adrian Lăcătuș to the position of Senior Director Revenue Growth Management, PepsiCo Europe. In this new role, Adrian will be responsible for the design and implementation of a new commercial terms framework designed to improve the efficiency and effectiveness of PepsiCo’s commercial investments in Europe.

Over the past five years, Adrian has built an impressive track record in the Eastern Balkans, recognized for his people-focused leadership and promotion of in-house talent, which has brought accelerated revenue growth and growing consumer preference for PepsiCo brands. During his tenure the company has gone through a number of transformation and digitalization projects, with a particular focus on the area of sustainability and environmental impact, an example of which is the large-scale launch of rPet (100% recycled plastic packaging) in the beverage portfolio or the continued support of local farmers through PepsiCo’s sustainable agriculture program.

“I am thrilled to take on this new position, where I have the opportunity to significantly influence the growth and development of the company in a sustainable way across a broad geography. My priority will be to develop a European strategy to enhance commercial investment so that we can create more long-term value for our consumers and customers,” said Adrian Lăcătuș.