Mircea Scaunasu was appointed general manager of Philip Morris Romania

Mihai-Alexandru Cristea 14/02/2023 | 12:47

Philip Morris International appointed Mircea Scaunasu as general manager for Romania. Starting March 1st, 2023, he will take over from Daniel Cuevas, who has led the company for the past two years and has been appointed general manager of Philip Morris Italy, PMI’s largest smoke-free market in Europe, with over 3 million users.


In his role as general manager, Daniel Cuevas contributed significantly to the growth and positioning of the company as an important and responsible partner of the Romanian economy, and one of the main contributors to the Romanian budget. Moreover, during his mandate, the process of a smoke-free Romania has accelerated, with an amazing increase in market share, hundreds of millions of dollars invested in the factory in Otopeni and a constant increase in the number of IQOS users. An important point on Cuevas’ agenda was to always put the consumers at the center of the company’s activities and meet them with new products and service launches such as IQOS 3 DUO, lil SOLID 2.0 and VEEBA.

Mircea Scaunasu is the first Romanian to lead the Philip Morris Romania team as general manager, after a successful mandate in Philip Morris International Duty Free, where he held the position of Global Head Commercial Operations. With over 26 years of business experience and 18 years in Philip Morris International, Mircea Scaunasu is a professional with extensive experience in the commercial field. He started his career in Philip Morris Romania in 2004, and later took the position of Sales Strategy Manager, Philip Morris Asia Pacific. In 2017, as Sales Director, he made a significant contribution to the successful launch and commercialization of IQOS on the Polish market.

Mircea Scaunasu holds a degree in Business Administration (MBA) from the University of Ottawa and a degree in Transition to Business Leadership from the International Institute for Management Development (IMD) in Switzerland.

I am happy to join a strong team of talented people and I am sure that together we will build a smoke-free Romania. My mission is to strengthen the local business and accelerate the growth process for our smoke-free product, IQOS, which is already enjoying success in Romania. We have accepted the challenge of putting on the market alternatives to continuing smoking and we want to correctly inform the 5 million adult Romanian smokers about reducing the risks associated with smoking. Through continuous innovation and research, we ensure a diverse portfolio of products and make sustained efforts so that as many adult Romanian smokers as possible take the step towards a smoke-free future.” – Mircea Scaunasu, Director General of Philip Morris Romania.

Philip Morris Romania is an affiliate of Philip Morris International, a company that is transforming the tobacco industry to create a smoke-free future. The company’s vision is to replace cigarettes with smoke-free products that – while not risk-free – are a far better choice than cigarette smoking. IQOS, the electronic tobacco heating system developed by PMI, was launched in Romania in October 2015 and has grown steadily since its launch. PMI has made significant investments in the Otopeni factory – by the end of 2023 the investment will exceed 600 million dollars – to develop production capabilities for heated tobacco products, investments that have transformed it into a world-class state-of-the-art factory.

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Mihai-Alexandru Cristea | 12/04/2024 | 17:28
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