Management change at Somfy Romania and Moldova

Somfy Romania, leader in the automation of shading and access solutions in homes and buildings, but also a key player in the smart home industry, announces changes at the management level starting from January 1, 2024, when Vlad Rovo, the current Country Manager Somfy Romania and the Republic of Moldova will hand over the leadership to Virgil Lixandru, Sales Manager Somfy Romania and Moldova, with whom he planned and implemented the company’s development actions.

Starting from January 1, 2024, Vlad Rovo will join the global Sales Excellence team within the Somfy Group, where he will benefit from the experience gained in over 17 years of activity, to implement digitisation projects with a transformational role in the activity of the sales teams of the subsidiaries the group.

In the period from 2017 to 2023, under the management of Vlad Rovo, the company rethought the local approach, by inaugurating new work points, expanding the coverage in the territory and changing the logistics flows, launched the smart home solutions on the local market, as well as the IO- home-control, range of smart products for video surveillance and temperature control, two programs in which specialised partners – Somfy Expert and Lead Management were enrolled and joined organisations with a focus on energy efficiency.

Today, the company has tripled its turnover, registering 21.5 million lei in 2022, it has more than 4,000 smart homes that are connected through the Somfy platform and more than 30,000 devices that they control: shading systems, automations access points, sensors, thermostats, video cameras and compatible equipment from industrial partners, according to the Group data.

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“I am proud to leave behind a united and well-trained team, with whom I built a solid company, a business three times larger today compared to the time of the takeover, with a modern infrastructure and a high degree of digitisation, with programs of loyalty and marketing for the partner network, with clear and transparent business processes and policies and, last but not least, with an increased brand awareness among consumers. Virgil has been with me in recent years and I am convinced that, under his guidance, the Somfy Romania team will continue and accelerate this success story, contributing to increasing the degree of safety, comfort and energy efficiency of homes in Romania, in a moment when sustainability is no longer an option, but an imperative”, said Vlad Rovo, Country Manager of Somfy Romania and Moldova.

From his new position, Virgil Lixandru will take over, in addition to his current responsibilities, the customer service department, reporting regionally to Martin Salomé – Business Unit Manager Baltics & Romania, according to the new organisational structure of the French company.

Starting next year, Virgil Lixandru will coordinate a team of 8 people on the Romanian market, together with whom he will continue to increase turnover, consolidate and develop the portfolio of clients and projects, aiming to strengthen the leadership position of the company and implement the group’s vision and values: constant innovation, customer centricity, team well-being, sustainability and excellence.

“I am honoured to take over the management of Somfy Romania and Moldova operations and I will continue the company’s growth and evolution efforts alongside my colleagues, constantly adapting to the challenges of the industry in continuous transformation. I aim to maintain our profitable growth, to strengthen our relations with business partners, to continue the digitalisation of processes, to bring sustainability to all areas of the company, to increase the team and to integrate Somfy technologies and intelligent solutions in as many residential projects and commercial”, said Virgil Lixandru, Somfy Romania and Moldova Sales Manager.

In the last 4 years, Virgil coordinated the company’s sales from the position of Sales Manager Romania & Rep. Moldova, contributing to the development of stable and reliable partnerships with Somfy customers, but also to the growth of local commercial projects.

Before joining Somfy, he accumulated about 15 years of experience in sales, business development and marketing in several companies in the industry.