Gabriela Stănică takes over Carrefour Romania’s e-commerce activity

Deniza Cristian 25/01/2022 | 13:07

Carrefour Romania announces that Gabriela Stănică is taking over the E-commerce department and as such becomes Chief Information, Data Officer and E-commerce Director, after the promotion of Cătălin Samara as International Director of Bringo. In her new role, Gabriela will coordinate the entire e-commerce activity of Carrefour Romania, including the partnership with Bringo, as well as the online shop component on the website and in the Carrefour application.


E-commerce is an important pillar of Carrefour Romania’s omnichannel strategy. In fact, the number of online orders through Bringo went up 50% in 2021, and in the last Black Friday campaign, Carrefour recorded more than twice the increase in e-commerce sales compared to the previous year. In addition, both individually and together with Bringo, Carrefour Romania continued to develop its portfolio of services in this area. For example, last year, the two partners launched the 30-minute fast delivery service in several cities in the country and included new functions such as the ability to pick up online orders from the stores’ parking lots with Click & Collect, to accommodate customers’ needs against the background of restrictions.

Gabriela Stănică, who in her previous role as Chief Information and Data Officer, was responsible for continuing the company’s digital transformation process in Romania, as well as coordinating initiatives in terms of innovation, will now have an even more integrated vision of the digital component, with the takeover of the e-commerce area.

“I welcome my new role with joy and ambitious plans. My goal is to carry forward Carrefour Romania’s omnichannel vision, developing ​​the online portfolio and services continuously and sustainably, anticipating trends, and responding to increasingly complex consumer behavior. E-commerce has immense potential in Romania and I’m glad to be not just a witness to the writing of its history, but an active participant”, said Gabriela Stănică, Chief Information, Data Officer, and E-commerce Director of Carrefour Romania.

With the company since 2020, Gabriela has over 15 years of experience in creating and managing IT teams from different companies. In Carrefour Romania, Gabriela has accelerated, together with her team, the automation of in-store and back-office processes, streamlining the operations in the stores throughout the country, the supply chain, and logistics. At the same time, under Gabriela’s coordination, Carrefour Romania modernized its IT infrastructure in 2021 and invested in migration to the Cloud, aiming to be 100% in the Cloud by 2026.

In fact, in November 2021, Carrefour Group announced several ambitious goals for e-commerce. For example, it aims to triple its gross merchandise value (GMV) in e-commerce by 2026 to 10 billion euro. At the same time, the company estimates that the digital environment will contribute an additional 600 million euros to its recurring operating income in 2026, compared to 2021. In this regard, Carrefour will increase its digital investments by approximately 50% throughout 2022-2026, with an annual investment target of approximately 1.7 billion euro.

Carrefour Romania currently employs over 18,000 people in over 360 multi-format stores: hypermarket, supermarket, discounter, proximity, online, in warehouses and in its headquarters. As an important employer on the local retail market, Carrefour Romania creates opportunities for its employees to develop professionally. One such initiative is the School of Leaders, a project developed in partnership with the Bucharest Academy of Economic Studies (ASE) and launched in September 2021, which trains tomorrow’s leaders as company ambassadors, giving them, among other things, the opportunity to be mentored by recognized professors from ASE in key areas such as Leadership, Communication, Controlling, Finance, Operational Excellence, Project Management, Digital Strategy or Change Management.

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Deniza Cristian | 19/12/2022 | 18:45

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