Dan Crișan becomes the new COO of PENNY | REWE Romania

PENNY Romania, one of the most dynamic retailers in the market, announces changes in its leadership team today, aimed at strengthening and aligning with strategic objectives for the coming period. Starting with January 2024, Dan Crisan, who served as National Sales Director of PENNY Romania for the past 10 years, will become the new COO of PENNY | REWE Romania.

Dan Crișan takes over as COO of PENNY Romania, replacing Marek Dolezal, who becomes CEO of BILLA Slovakia. With over 20 years of experience with the company, Dan Crișan has been the National Sales Director at PENNY in recent years, successfully leading a team of over 3,000 people nationally.

“Both Marek Dolezal and Dan Crisan have done an excellent job in their respective positions, so we have decided to take advantage of their experience at PENNY and offer them new challenges.Marek Dolezal will be leaving PENNY to join BILLA in Slovakia as CEO. I would therefore like to thank him especially for the way he has developed the PENNY brand in Romania over the past three years. I wish both Marek Dolezal and Dan Crisan every success in their new positions and I am convinced that they will exceed our expectations” stated Michael Jaeger, Board Member of REWE International.

Dan Crișan will oversee the Sales, Logistics, Digital Commerce, and Sustainability departments, bringing his extensive expertise to a strategic role for the continued development of the company in the Romanian market.

“PENNY laid the foundations of retail in Romania, and I am proud to continue this success story in a strategic role for the company together with valuable colleagues. PENNY people are a fantastic resource of energy and determination. I am convinced that together we will offer exceptional experiences to all our customers through the innovation brought to digital commerce and our contribution to a sustainable lifestyle,” said Dan Crisan, the new COO of PENNY Romania.

Daniel Gross, CEO of PENNY Romania, will coordinate nine departments: Expansion, Construction, Buying, Strategic Marketing, Quality, Supply Chain, Internal Audit and Security, Strategy and Project Management, and Corporate Communications.

Raffaele Balestra, CFO of PENNY Romania, will retain his current responsibilities, overseeing the Controlling, Accounting, Human Resources, Legal, Compliance and Public Affairs, IT, and MPDA departments.

“I am deeply grateful for the wonderful experience within the PENNY Romania team. I have been here since 2021, and during my stay, I focused on improving customer experiences and had the pleasure of contributing to essential projects, such as TripleRO, of which I am very proud. Thanks to all my colleagues for their involvement. Taking over the leadership at BILLA in Slovakia is both an honor and a challenge for me. Our priority will continue to be customer satisfaction, providing them with a diverse range of products and innovations from local producers, as well as specialties from different regions,” stated Marek Dolezal.