v8 announces that Adina Stănescu is its new Creative Director. With over 10 years of experience in advertising and dozens of local and international awards including Cannes Lions, D&AD, LIA Awards, Webby, Golden Drum, One Show, Effie and Internetics, Adina Stănescu aims to develop within v8 a culture of creativity, both inside the agency and also in relation to the clients and partners of the agency.
„v8 Interactive is an independent agency with well-defined values: creativity, simplicity, passion, efficiency, freshness. Values that I resonated with as soon as I heard them. Moreover, I met here some extraordinary people who have the necessary drive to move mountains if they intend to or to inspire you so that you could move them. With my input in v8, I hope v8 will be acknowledged as an agency that does integrated, courageous and efficient work”, said Adina Stănescu.
Stănescu joined the team in early August. During the 3 months of collaboration, together with the creative teams from v8, she worked on the relaunch campaign of Sensiblu Pharmacy, convincing thousands of women to declare their love for themselves, she made the Internet laugh through funny content plans for Kaufland and started a collaborative relationship with BRD.
“In the 8 years that v8 has been on the market, I set out to differentiate ourselves through a deep understanding of the customer’s needs and a simple and efficient transposition of them into integrated campaigns, always maximizing the opportunities that all communication channels offer us. I am confident that Adina Stănescu shares the v8 vision and that together we will be able to carry out projects with significant impact in the industry, but also for the public.”, added Ionuț Andrei, CEO v8.
For Adina Stănescu, it is a priority to use creativity as a method to achieve goals. The medium is less relevant, the intention prevails: a good strategy that is based on understanding the expectations and desires of the target audience. This is an important goal that she aims to achieve as Creative Director of v8, where she wants to identify opportunities and generate creative ideas on integrated communication briefs.